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5 ways to organize content for social media

You can get away with winging your social media content every once in a while, but trust me when I say that having a plan, and planning ahead, will pay off in dividends.

Organize content in photos

I know it can seem inauthentic to plan social media posts ahead, but it’s really not. Just because the photo didn’t happen the minute you share it, doesn’t mean it’s not you. Set aside a time to do your hair and makeup, plan some outfit changes, and take a bunch of pictures. (Selfie timers and tripods are A-MAZ-ING) Even slightly changing the camera angle or using a few different rooms and outfits can give you content for months!

Organize content in themes

Not everyone likes to do this but its a great idea if you often get stuck on what to talk about. Split up months or quarters into overarching themes and then decide each week what to write about within those topics. It can even help to jot down a bunch of bullet points that nest under those topics so when it’s time to write you already have ideas! It’s way more efficient and less stressful.

Organize content in your phone

I save a ton of time using text replacements for hashtag bundles, common phrases, and tags. I also use phone notes to jot down ideas when they come to me and any links to inspiration. I also save my photos to specific folders in my phone that relate to content themes, clients, or social media accounts. Sometimes when I’m out and about I take a photo that I think will be perfect for my feed – I save it in that folder, jot notes down, and later when I’m looking for content I’ll have some already half-done!

Organize content by recycling

This is one of the best-kept secrets of the content world – REUSE, REPURPOSE, RECYCLE! (Yes, I’m an 80s kid.) I remember this blowing my mind a few years ago when I realized – duh – your blog content, social media content, email content, ALL THE CONTENT can be all the same ideas. Don’t make things hard for yourself. Most people miss everything you post/share/send. If you send the same great message a few times through different formats, more people are likely to see all the goodness you have to offer.

Organize content by scheduling

Not everyone agrees with this, and that’s okay, but I love using schedulers. There is just simply no way I can get everything done that I need to without one. My lifestyle isn’t one where I’m available to post at optimal times. It’s also up for debate whether or not Instagram or Facebook mind you using schedulers. Personally, I think your activity on the platform matters more. I organize my captions, hashtags, and photos all in libraries on the scheduler, website, and email client. It’s the best!

These are a few of my tried and true tricks to stay organized – especially when you aren’t naturally prone to do so. What are some of your tricks?

Published by Kara Hoholik

Kara Hoholik is an impact entrepreneur and writer living on a farm outside Grand Rapids, Michigan with her husband and 3 children. When she isn't washing muddy feet, you can find her reading, with a cold cup of coffee still sitting in the microwave.

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