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The Art of the Apology

Let’s face it – making an apology can be hard. We’ve all (hopefully) felt the sting of swallowing our pride to say, “I’m sorry”. It requires humility, but sometimes it’s necessary to save a relationship that we value. Turns out that sometimes corporations and small businesses need to apologize too, and for the same reasons.Continue reading “The Art of the Apology”

Social Impact Tips: 25 Ideas

As social impact marketers, we recognize how important it is to not only be socially conscious, but to also take action. Being simply aware is just the bare minimum. As such, we put together this list of social impact tips to help you put your beliefs into action. We understand that it’s daunting. Everywhere youContinue reading “Social Impact Tips: 25 Ideas”

Which social media scheduler should I use?

You’ll not find two social media managers who agree on whether or not to schedule or how to do it. There are lots of options and lots of reasons to go one way or the other. We’ll simplify it here for you so you can make the best choice for yourself both on if toContinue reading “Which social media scheduler should I use?”

What email service provider should I use?

Email service providers (or ESPs) are digital platforms where you can design and send marketing emails to people who have in some way, shape, or form subscribed to receive emails from you. These ESPs can help you keep your emails organized so you know what type of emails to send to which subscriber. Many ESPsContinue reading “What email service provider should I use?”

How to Get Email Subscribers

One of the more intimidating questions a new business owner gets asked is, “Do you have an email list?” “A what?” you ask. Email marketing can feel daunting but we can help you get new email subscribers, serve your list well, and grow your business in a sustainable way. Why do you need email subscribers?Continue reading “How to Get Email Subscribers”

Social Media Engagement vs. Followers

Social media analytics are more than just a quick peek at your follower count on the insta profile. That big (or small) number is super visual, but it is way less important than your engagement. Why should I care about social media engagement? Followers are great because they help with visibility and it means yourContinue reading “Social Media Engagement vs. Followers”

25 Ways to Serve Your Email List

Running out of ideas? We got you. Our list of 25 ways to serve your email list will keep your subscribers happy and interested and help you run your emails efficiently. Some of these ideas are great for engagement, while others are lead magnets that you can use to market subscribing to your list. NeedContinue reading “25 Ways to Serve Your Email List”

What is email automation and why you need it

If you’re new to business, email automation is probably not something you’re familiar with. Like most consumers, you get emails from brands, stores, and services and think nothing of it. (Except when you get too many, and then you delete, delete, delete, and unsubscribe.) What is email automation? Those automated emails you receive are partContinue reading “What is email automation and why you need it”

3 ways media exposure is good for business

You know the saying all publicity is good publicity? We’ve all heard it, and maybe to some degree, it’s true. But some really bad publicity has definitely put people out of work. If fear of failure, insecurities, and limiting beliefs are holding you back from seeking media exposure for your business, let me tell youContinue reading “3 ways media exposure is good for business”

25 ways to start a business with kids at home

I started 2 businesses at home during the COVID-19 pandemic while my children were in virtual school. Here are 25 ways to start a business with kids at home.