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3 ways media exposure is good for business

You know the saying all publicity is good publicity? We’ve all heard it, and maybe to some degree it’s true, but some really bad publicity has definitely put people out of work.

If fear of failure, insecurities, and limiting beliefs are holding you back from seeking media exposure for your business, let me tell you a secret.

Even the most successful, wealthy, powerful, and famous people fear failure, are insecure, and suffer from imposter syndrome – maybe even worse than we do. They’ve got farther to fall, am I right?

However, over the last few months, I have learned a thing or two about publicity and overcoming self-doubt. Not going to claim expertise in this area just yet, but I did want to share some of the lessons I’ve learned.

Media exposure gives you confidence

You might be feeling a little fish out of water-ish for being considered an “expert” but rest assured you are one. And nothing proves that more than being on TV, or seeing your name in print.

Kara Hoholik featured in Authority Magazine with Social for Good Co.

Honestly, I never considered myself to be an expert in much of anything. Most of my life I’ve been surrounded by people smarter than me.

But go into a group of people that don’t know you and share what you do, and they might as well think you’re the President of the United States! (Ok, sorry, maybe that doesn’t have the same oomph as it once did.)

But I honestly had so many people tell me that, “everyone needs a great copywriter or content marketer!” “Love that you’re in the social impact space!” “Your work and knowledge and expertise are so valuable!”

Apparently, I am an expert in these things! Apparently, I am good at them and people can learn something from me.

Phew, baby steps here, you guys. Just know, we all struggle with feeling like we’re the expert. But putting yourself out there and sharing simply what you know, will reassure you that you do indeed have something to share with the universe. And getting that media exposure will give you that boost of confidence you needed.

Building community and trust is essential

Community is at the core of what we do at Social for Good. The whole point of using social media for GOOD is to build a community. Create connections and relationships and provide meaningful support and interaction. Social media does not have to be sleazy, and neither does being in the media. When there’s so much negativity in the world, the best thing to do is to show up and shine your light to inspire others. As Chris Winfield would say, “The extra mile is never crowded.” So, show up, be yourself, create an intentional community and your business will thrive.

Kara Hoholik and Chris Winfield in Be on TV Bootcamp Coaching Call

If you’re looking for the express train, this is it

Nothing will fast-track you toward your goals more than some good old-fashioned publicity. You can try to go viral on Tik Tok (I mean, I’m trying here but I just can’t let go of my side part) or you can build relationships and connections with people in the media and share your story and message with the people who need to hear it most. You’ll reach massive amounts of people in less time, which is truly a win-win.

All this to say, you’re invited to sign up for the latest round of Be on TV Bootcamp. Hosted by the incredible Jen Gottlieb and Chris Winfield, this program gives you step-by-step instructions on how to get featured in the media in your area of expertise and then how to leverage and amplify your exposure to see gains in your business and reach. Not only that, but you get tapped into their one-of-a-kind network of PR agents, media execs, and thought leaders. The community they have built – it’s like a family! – is second to none and you’ll get so much out of this experience beyond the actual media appearance.

Affiliate Disclosure: I may get compensated if you sign up for Be on TV Bootcamp using my link, but all these opinions are my own.

25 ways to start a business with kids at home

Full disclosure: I started 2 businesses (and managed 2 others!!) while my kids were still at home. During the COVID-19 pandemic, I did not have childcare help, needed to manage my kids’ virtual schooling (3rd grade and Kindergarten), and activities for my 3-year-old. Plus all the normal household stuff. Not saying this to make you feel bad because I did spend about 3 months of that time wallowing and eating and drinking and laying on the couch. Anxiety is a real beast. All that to say – this is what I did (am doing) to start my businesses, stay sort of sane, and keep afloat.

How to start a business with kids at home

  1. Simplify your menu. Hot dogs every week. Pizza on Fridays. Spaghetti on repeat. Whatever they’ll eat and takes little time to prepare – do it.
  2. Buy pre-made meals. If you can’t afford it, see above.
  3. Order takeout. If you can’t afford it, see #1.
  4. Grocery delivery. It’ll save your life I promise.
  5. Get up early OR stay up late. Don’t do both – trust me on this. But you’ll need time when the kids are sleeping, so pick one and use the time wisely. I’m a night owl – you won’t see me up at 4am writing email sequences. (Clients, you’re welcome!)
  6. Make your kids help. Teach them how to clean a toilet. Have them put their dishes and laundry away. They won’t do it perfect, but that doesn’t matter. (Repeat that…)
  7. Make a routine (or don’t). I am always trying to stick to a schedule but during pandemic school, it’s just not that reasonable. Sometimes I showered before the kids got up, sometimes not at all, and most of the time it was somewhere in between morning snack and lunch – you do know that kid time is measured in food, right?
  8. Screen time. Remind yourself this is temporary. Let them watch extra TV. Let them play games on the iPad. Make it educational, or even don’t worry about it so much. We all need an escape and age-appropriate screen time works for me.
  9. Work together. Do I want to share my desk with my 8-year-old while she does science videos? Not really – but it makes her feel better about life, and I get less interruptions. Sitting at mom’s desk has become a fun reward, and I’ll kinda miss the company after they go back to school. (Maybe…)
  10. Don’t clean. Or hire help. Or get a robot vacuum – seriously those things are sweet!
  11. Lower your standards. Sorry but it’s reality. And temporary.
  12. Get organized. This is so necessary or you’ll drop all the balls – even the glass ones. I use Asana. And Slack. And Later. I had to stop using my inbox as a to do list and work smarter not harder. There’s no time to work harder.
  13. Ditch the booze. Okay, so maybe you can have some on the weekends, but skip it on weeknights. You need to be at your best. Try tea instead. Not the same, but it works. (Sober friends – I see you working hard at this every day and I love you!)
  14. Eat well. (Still working on this…) Did you know they have convenient healthy food now? Don’t make it hard on yourself – get the premade stuff and call it a day.
  15. Exercise. (Also still working on this…) This might look like doing a few squats while you’re keeping the 3-year-old company in the bathroom (if you know, you know). It might look like getting up early to fit it in or taking walks with the kids for fresh air. Whatever it looks like you know it’s beneficial.
  16. Talk to your kids. Explain to them your business goals. Hang them on the fridge. Help them be invested in you and why you say no all the time.
  17. Put the toys in the basement. Or whatever corner of your house you can find that has some space between you and them. Send them there.
  18. Set boundaries. With your kids. With your partner. With whoever. Make work a priority.
  19. Listen to music. Headphones are an amazing invention.
  20. Be patient. With yourself and your kids. You’re learning. Most days you won’t get it right, but keep trying.
  21. Ask for help. If you have a partner, talk to them about making dinner or doing the laundry. If you don’t, ask a friend or see #10.
  22. Be honest. With yourself about what you can handle and with your customers about what you have going on. No one is mad to hear, “I am managing virtual school at home with my 3 kids while I work on your project. I promise to be as responsive as possible and will meet your deadline, but please be patient.” Odds are they’re in the same boat.
  23. Multitask. To a degree. You can’t write a contract while listening to a voicemail and responding to email. But you can do multiplication flashcards during dinner and listen to a podcast while you shower.
  24. Say no. It’s very liberating, I promise. And during covid-times, even easier. No, sorry, can’t play/come over/have guests/do lunch.
  25. Make the main thing the main thing. Your kids and your family are your priority, and then your new business. (At least I assume it’s in that order – no judgment). Make sure your kids are fed and supported, get your major business tasks complete. Then think about mopping or wiping a sink.

YOU CAN DO THIS, I PROMISE. We can do hard things. We can do things we never thought we could. Comment below or send me an email if you need support – I’m here for you. Let me know if these tips help you, or if you have any to add!!

3 reasons why you need email marketing for your business

Email marketing is essential for every type of business, but you’d be surprised how many entrepreneurs I talk to that don’t have one! There are a few reasons why email marketing is important, especially in comparison to social media.

Own your clients

Many of my clients are present on social media first before they set up and curate an email marketing strategy. Let me be clear, you do not own your social media. At any time Facebook or Instagram or LinkedIn or Pinterest (or whatever new platform there is these days) could delete everything – your history, your connections, your data, your photos, your everything. Snap. Just like that. You do not own your social media – it says so right in the fine print no one reads.

Social media is also important, don’t get me wrong, but you do not want it to be your only game. Don’t keep all your eggs in one basket. Be sure to have multiple marketing strategies going to maximize your reach and your efforts.

Higher visibility than social media

On average, your emails will get a 20-30% open rate. Social media posts are seen an average of 1-3%. Yikes – that’s quite a big difference. Most of us are yelling into the void when we are marketing on social media (unless you are paying, of course). It’s rare to find your ideal client or customer just by happenstance on social media unless you’re already connected to them somehow. Even accounts with massive followings tend to see similar rates of visibility.

Email is queen. Yes, sure, we get a lot of emails and we delete a lot of them, but you cannot deny the open rates. And a good email marketing strategy, content, and subject line will help you increase your visibility and communication with your audience.

Personal connection

That leads me to this last one. While lots of us pour our souls into social media, you can’t beat the intimacy of a 1:1 conversation. Encourage your customers to respond to you via email and develop relationships with them. Some of my best client relationships are built over email.

Don’t be fooled by the gold shiny social media! Just because you can visually see your brand come to life via Facebook or Instagram, does not mean it should be your sole marketing focus. Choose an email client, figure out how to get people interested to join your email list, and develop content to serve them well. Spending time on email marketing will pay off in terms of quality relationships and increased revenue and growth in your business.

my favorite emails (to send + receive) are made with love in flodesk

Disclosure: Some of the links in this post are affiliate
links and if you go through them to make a purchase I
will earn a commission. Keep in mind that I only share
about companies that I truly believe in.

5 ways to organize content for social media

You can get away with winging your social media content every once in a while, but trust me when I say that having a plan, and planning ahead, will pay off in dividends.

Organize content in photos

I know it can seem inauthentic to plan social media posts ahead, but it’s really not. Just because the photo didn’t happen the minute you share it, doesn’t mean it’s not you. Set aside a time to do your hair and makeup, plan some outfit changes, and take a bunch of pictures. (Selfie timers and tripods are A-MAZ-ING) Even slightly changing the camera angle or using a few different rooms and outfits can give you content for months!

Organize content in themes

Not everyone likes to do this but its a great idea if you often get stuck on what to talk about. Split up months or quarters into overarching themes and then decide each week what to write about within those topics. It can even help to jot down a bunch of bullet points that nest under those topics so when it’s time to write you already have ideas! It’s way more efficient and less stressful.

Organize content in your phone

I save a ton of time using text replacements for hashtag bundles, common phrases, and tags. I also use phone notes to jot down ideas when they come to me and any links to inspiration. I also save my photos to specific folders in my phone that relate to content themes, clients, or social media accounts. Sometimes when I’m out and about I take a photo that I think will be perfect for my feed – I save it in that folder, jot notes down, and later when I’m looking for content I’ll have some already half-done!

Organize content by recycling

This is one of the best-kept secrets of the content world – REUSE, REPURPOSE, RECYCLE! (Yes, I’m an 80s kid.) I remember this blowing my mind a few years ago when I realized – duh – your blog content, social media content, email content, ALL THE CONTENT can be all the same ideas. Don’t make things hard for yourself. Most people miss everything you post/share/send. If you send the same great message a few times through different formats, more people are likely to see all the goodness you have to offer.

Organize content by scheduling

Not everyone agrees with this, and that’s okay, but I love using schedulers. There is just simply no way I can get everything done that I need to without one. My lifestyle isn’t one where I’m available to post at optimal times. It’s also up for debate whether or not Instagram or Facebook mind you using schedulers. Personally, I think your activity on the platform matters more. I organize my captions, hashtags, and photos all in libraries on the scheduler, website, and email client. It’s the best!

These are a few of my tried and true tricks to stay organized – especially when you aren’t naturally prone to do so. What are some of your tricks?

Alternative Thanksgiving Ideas for Kids

*This article was originally published on myeducatedstyle.com in 2019.

It’s come to my attention somewhat recently (more recently than it should have, frankly) that what we learn in school about Thanksgiving is inaccurate. In the past two years or so, I’ve made efforts to introduce my kids to accurate history and indigenous perspectives. I wanted to share these alternative Thanksgiving ideas to help inform you and make this transition easier.

This year I went a step further to contact our local school district to inquire about their curriculum surrounding the holiday and it’s controversial history. I included resources and book recommendations that have been helpful to me.

As I’m writing this, they haven’t yet responded*, but I thought I would share what I’ve learned. I know that if it took me this long, there must be others who need these resources as well.

WHAT PROMPTED THIS?

I’ve been focusing most of my anti-racism and conscious parenting efforts inward. I realize this sounds pretty fragile and oxymoron-ish, but it’s the truth. I was appalled after reading this article. It’s always my place to speak up. The end. About how we teach slavery, alternative Thanksgiving, or anything else.

I EMAILED THE SCHOOL DISTRICT.

I don’t have a reason to believe our school teaches racist, white supremacist history besides the fact that it is an extremely common curriculum around the country (and world). Teaching anti-racist history and current events is even more rare, statistically speaking. Since it’s not clear if anyone else will broach this topic in our town, I did.

Not being indigenous or a teacher myself, I don’t know a lot about elementary curriculum development or what local indigenous people think is appropriate history to teach. I’m not an authority on this subject, they are. So I am using my connection to the school to amplify the indigenous voices in our community about the whitewashing of our history.

Socially Responsible Alternative Thanksgiving Ideas

NATIONAL DAY OF MOURNING
TOLERANCE.ORG RESOURCES
RACIAL JUSTICE GUIDE TO THANKSGIVING FOR EDUCATORS & FAMILIES
TEACH THE REAL STORY OF THE FIRST THANKSGIVING
NATIVE AMERICAN PERSPECTIVES ON THANKSGIVING
THANKSGIVING EDUCATION PRINTABLE

Children’s Book Recommendations

THANKSGIVING FROM THE NATIVE PERSPECTIVE
AMERICAN INDIAN CHILDREN’S LITERATURE

Like I mentioned above, I am not indigenous. I do not claim to be super knowledgeable about their perspectives or the inaccurate history we’re teaching. Please let me know if you have more recommendations to add or if any of these are harmful or inaccurate.

Land Acknowledgement

I also thought it was relevant to share about land acknowledgement since it’s something new I’ve learned recently. My kids already love nature (don’t all kids?) so this really resonated with them.

LAND ACKNOWLEDGEMENT – CHICAGO AND WEST MICHIGAN AREA

Kids are resilient.

If there’s one thing I know about kids is that they’re way smarter than we give them credit for. While there’s definitely topics that are not age-appropriate for elementary schoolchildren, they are observant, curious, and compassionate. They can understand things and can accept new information far better than adults. Maybe it’s because they’re much less set in their ways? I’m not sure, but anytime I have brought up a sensitive subject, they’ve been very receptive.

For example, we recently discussed how Eenie Meenie Miney Moe is a song used to make fun of slaves. They were shocked, and immediately wanted to make up a new song to use instead. Tell that to an adult and see how long it takes them to come around. They’ve asked smart, clarifying questions about it a few times since then. And also asked if there were other songs that made fun of people who were different. Moreover, I haven’t heard the song since.

I see part of my role in this anti-racist work is stepping aside to allow other voices to be heard. To show others that you don’t have to ruin childhood memories of a holiday to see it from another perspective. To put knowing better into action. So you know you’re not alone in having those awkward conversations at school meetings or your dining table.

*After attending a parent-staff meeting, we were able to effectively get some craft projects changed for next year. While we didn’t address the curriculum on a whole, it was a really beneficial conversation that saw progress!

3 ways to spend less time on social media and still grow your business

You know the old adage, “You get out of it what you put into it”? Well, it doesn’t always mean what you think it means.

What it doesn’t mean: spending too much time on social media, using your business as an excuse.

What it does mean: being smart and strategic about social media so you spend less time getting better results.

I have certainly spent my fair share of hours mindlessly scrolling on social media, blaming my business. And then riding the shame spiral when I blamed lack of results on my social media binges. I spent years in this cycle until I deleted all my apps and took a break. The break was more of a mental health during quarantine necessity, but it ended up giving me a business breakthrough.

I was confident that this break would signal the end of my business – my business that was built primarily on social media. On the contrary, I gained more followers, more leads, and more sales while I was gone. I experienced no withdrawals (though I did play a lot of crosswords) and I didn’t feel any FOMO.

Whether you take a break or not, there are some ways to really downsize your time spent on social media scrolling so you can focus on growing your business elsewhere.

One | Be Intentional

The time you do spend on social media should be extremely intentional. You’ll need to be honest yourself about your goals and how social media will help you achieve them. And perhaps more importantly, find out what social media can’t do for you – and skip it when you’re working in that area of your business. Some questions to ask yourself –

  • What do you hope to gain? (followers, paying clients, bookings, sales)
  • What activities will you complete? (commenting, messaging, liking)
  • How will you streamline your time? (delete apps, schedule, batch tasks)
  • What time limits will you impose? (30 minutes a day, 2 hours a week)
  • How will you hold yourself accountable? (rewards, delete apps, buddy)
  • How will you assess what is working, and make adjustments accordingly?

Two | Plan Ahead

Don’t groan – planning is the most important way to make this work. If you don’t plan ahead – both for your time on AND off social media – this exercise will be worthless.

  • Use content calendars to align your content with your business goals and so that your social media flows seamlessly
  • Pick a project or two that you will complete while you spend less time on social media
  • Review your analytics and insights to determine when actually is a good time to spend on social

Three | Ask for Help

This one is both the hardest and the easiest. Entrepreneurs are pretty famous for avoiding help like the plague but seriously, ask. Think of your business hero. I can almost guarantee you they didn’t do it alone.

  • Call on a friend to walk with you as you experiment with this and ask them to call you out when you spend too much time scrolling. (“Really! I saw you liked three of my posts over the course of an hour – get off social and do something productive!”)
  • Add asking for referrals into your social media content and increase the value of each post and see results more quickly.
  • Hire someone to help. You can have someone write content for you, take photos, prospect and outreach, and more! Take something off your plate, especially if you already don’t like doing it, and spend your time more efficiently.

If you are thinking this seems like MORE work than you’re already doing, don’t fear! I promise you are wasting way more time on social media than you realize, and that by streamlining your time, being intentional, planning ahead, and when you need to – asking for help – you’ll be more efficient, see better results, AND have time to spare. It might sound too good to be true – but I’ve lived it!

Book a coffee date with me to chat about how I can help you grow your business while you spend less time on social media!

What I learned during my social media break

Spoiler: life happens outside social media

I took an extended social media break. I deleted the apps off my phone in early June and logged in twice for 5 minutes on my laptop to do a few things for work.

So, 20 days later, what is life beyond the scroll?

The same.

Honestly, I have nothing transcendent to report. I was more productive and efficient. I was less stressed. I itched my scroll scratch by designing a pool for my backyard on Pinterest (lol). I spent more time with my kids. I missed a few birthdays and life events of friends. (Note to self: put birthdays in iCal.)

I still took an exorbitant amount of pictures of my kids. I still laughed and had fun. I still read books. I still read the news. Life is pretty much normal. (Minus the whole pandemic thing.)

And here’s the real kicker –

during this extended social media break, my business was fine

I spent quite a lot of energy in keeping up social media appearances for my business. I often used it as an excuse and a crutch to spend more and more time on there.

Now that I’ve spent 20 days off, everything is fine. I still believe a social media presence is important for business, but there are ways to curate that without feeding your addiction. More on that later.

Overall, social media is just a mind-numbing distraction. It fuels our narcissism in a major way – like I really don’t think anyone noticed I was gone. Your life happens – the good and the bad – whether or not you report it online.

Social media doesn’t add much to your life, turns out. And if you’re not careful, it can take so much away.

Try it. And just like when you ditched cable, you won’t miss a thing.

*Originally posted on myeducatedstyle.com in June 2020.

Spending time on social media is killing your business

If we’re not careful, we can spend up to 3 hours a day on social media. And that’s just for the average person – imagine being a solo entrepreneur that relies on a social media presence, strategy, and engagement for client prospecting, marketing, and sales.

Phew. That’s a lot of scrolling.

Since social media lives in our pockets (ladies, where do you keep your phones?) a few minutes here or there while waiting in line or making lunch for the kids seems benign. But clearly, when it adds up, it adds up. And not only in time spent, but also in distractions, frustrations, and headaches. How often have we hopped on our phones to quick reply to a message from a client or post a sale only to find ourselves reading an article about polar bears 20 minutes later?

Yeah, me too. Like did you know that polar bears’ skin is black and their fur is transparent, not white?! <mind blown>

Social media is a waste of our business time.

Social media is essential to business, no doubt about it, but you are likely wasting an insane amount of time on it and thus, losing money by not doing other income producing activities instead. We may think that the amount of time we spend on social media “building relationships” equates to more clients, but in my experience the opposite is true. The less time I spend on social media, the more successful my business is.

Social media is distracting us from achieving goals.

Spending too much time on social media is distracting. How often have we played the comparison game with other people in your field instead of prospecting new clients? Or fixed what wasn’t broken because we took a free training on something from a Facebook ad? If you are using social media as a tool for brand awareness and client prospecting, then do that and avoid looking for fancy solutions and quick fixes.

Social media is making us anxious and depressed.

The evidence is mounting. Social media and depression and anxiety are inextricably linked. (Here’s just one of many, many studies on the subject.) Adding fuel to anxiety and depression is not helping business outcomes. The stress is not helping you problem solve, innovate, or find new clients. The next big breakthrough or creative idea might be waiting around the corner from a social media detox.

Spend time on your business, not social media.

I have definitely been guilty of blaming my excessive use of social media on my business. Taking a break from social media this year and watching my business flourish made me realize that I’ve been doing it wrong.

I want to show other entrepreneurs that social media can be an awesome tool, but we don’t have to be so tied to it to find success. In fact, the act of letting go might be just what our business needs to grow.

United we could be…

*Original post appeared on myeducatedstyle.com in 2019.

On September 11 this year, we all looked at our phones (probably before we got out of bed, if we’re being honest) and the newsfeed was predictable, right? Everyone sharing where they were; their feelings of despair and shock; some sugary but earnest patriotism. <flag emoji> I do the same thing, every year. It almost seems if we don’t commemorate or say anything, then it’s like it didn’t happen at all. It seems wrong and sad to let our history slip into the past, forgotten even though we said #neverforget.

september 11
I take a picture of the sky every year on September 11, because that is what I remember most on this day in 2001. Sitting in the courtyard at lunch; my senior year of high school and remarking on not just the beauty of the kinda blue the sky only is in September, but the emptiness. Living in central New Jersey, there is never not a plane in the sky. Except that day. There are so many other things I remember. Friends crying in the hallways, waiting to hear from their parents who worked in NYC. Laying on the industrial carpet in AP History remarking (in true teen angst fashion) how my innocence died that day. How all the channels on the tv were off, but we still sat on the couch with dinner and watched the silence anyway. But the sky always comes back to me clearly.

These posts actually don’t bother me, and they’re not the point. A lot of them might be cliche and repetitive, but they are heartfelt. 9/11 was certainly a traumatic experience for me and I remember a lot of moments clearly. It’s healthy to talk about trauma and to make note of shifts in our country’s history.

What did bother me, especially this year, were the posts pining away for a country that once was: united we stand, one nation under God, and all of that. Especially at a time when our country seems more divided than ever (at least in memory…Civil War, anyone?), it seemed collectively everyone was wishing for a simpler time when we all got along. Those are really, really nice sentiments, buuuuuut…was that real?

Here’s where I have to take a step back and reevaluate my own memories of 9/11. Because I do recall that feeling of togetherness. Of course I did. I grew up 45 minutes from the World Trade Center and we were devastated. I was a teenager and I saw teachers and students alike weeping in the hallways at school. I went to countless memorials and made posters and sang songs and did all of that. And if you knew me then (or know me now) this won’t surprise you: I made a hell of a racket about not going to war, and treating Muslims with respect.

Ah, there it is.

The high school me likely didn’t have enough awareness of the big picture to make the connection that the unity I felt after 9/11 was not universal. Adult me does, however, and let me tell you this one smacks. No way were we united after 9/11. Don’t you remember all the brown people getting stopped at the grocery store and gas station and airports? Aren’t your ears still ringing from arguments about the war in Afghanistan and Iraq?

I came of age (yes, millennials are adults now) through this turmoil and it has absolutely shaped who I am, my beliefs, and my priorities as a citizen and as a parent. I have felt this division in my family, in my church, and in my town. There was no safe haven to escape from this reality, and it keeps coming back to me again and again, in so many different forms. I meant it when I said that I lost my childhood innocence on that day; that we were all safe and happy in our unified bubble. This pained reminiscing of the unity we once had is only felt by us, and even then it’s shaded by the rosy hue of nostalgia. Let’s face it, there are large swaths of Americans who have never felt united, and have always been marginalized, questioned, excluded, and worse.

Let’s bring it full circle. We are the United States in name only. Our democratic experiment does a good job of creating division and tension, particularly of the racial variety. The people in power are hell-bent on staying there, and they (we?) will use every tactic available to ensure that happens, including pitting us all against each other under the guise of patriotism.

The values we were founded upon are always under scrutiny and up for debate. That is indeed the point of a democracy, and since we can think and speak freely, I am challenging us to do so. We can solemnly reflect, while recognizing all Americans don’t remember it the same way. We can speak out against war, while supporting our military and their families. We can go back and revisit our memories, connect new dots, and arrive at a different conclusion. So, next 9/11 and 9/12 and all the days, I will lower my flag, listen to your stories, be proud of those who serve us all, and yell (maybe in all caps) about the American values I believe in: inclusion, equity, and unity. But for real this time.

Why social?

I write good content for businesses doing good. Social media shouldn’t be the detriment to your mission and life’s work. Let’s thrive together!

Social media is ubiquitous. That’s the obvious answer. I also grew up with social media (remember when you had to petition Mark Zuckerberg to get your school’s .edu address onto FB??). I’ve watched it grow and change and evolve. I love it.

I also hate it at times. It’s gotten overwhelming, saturated, noisy. It’s become a requirement to keep up with daily life, and it’s exhausting. I’ve taken extensive breaks, and learned how to have a successful business spending less time on it.

Why social media?

  • Despite all its flaws, you know social media is required for businesses these days. It’s where your customers are and it’s where you’ll get the most reach.
  • Like it or not, social media builds community. And it can build positive community if we curate it so. Businesses like yours are built for that.
  • Social for Good was created to help you be the clear voice that cuts through the noise, to reach your customers, and create a positive impact.

Social media is a very effective way to build community and reach thousands, if not millions, of likeminded customers and fans where they live – their phones. Creating positive, meaningful content that supports your brand’s mission and gives people a worthwhile way to engage on social media is, frankly, imperative.

To help you get started, here are a few questions:

  • How do you feel about being on social media every day?
  • Do you feel like you spend too much time on your phone?
  • Is your business time and personal time getting muddled because of social media?
  • Have you daydreamed about quitting social media for good?

Consider these questions thoughtfully, and let me know how you’re feeling. Running a business with an important mission is overwhelming, but we are better together! I am here to help you grow your community and outreach so you can focus on what you do best – your impact.