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Which social media scheduler should I use?

You’ll not find two social media managers who agree on whether or not to schedule or how to do it. There are lots of options and lots of reasons to go one way or the other. We’ll simplify it here for you so you can make the best choice for yourself both on if to schedule, and which social media scheduler to use.

Should I schedule my social media?

It depends on who you speak to — some believe social media should not be scheduled, and to do so negates the authenticity of it. Remember the introduction of the hashtag #latergram? Everything on social media was more or less “real time” so we felt we needed to alert everyone if it was otherwise.

Times have changed — as they are want to do — and most people realize your posts are not in real time anymore. You’re not fooling anyone if you are posting curated, professional photos of your products or services on Instagram, so there’s no need to pretend.

If you have timely, immediate updates, go live or share in your stories to connect with your audience in real time.

Why scheduling?

Keeping up with your social media is a full time job (I know, because it’s mine!). Business owners with products to create, stores or restaurants to run, or services to provide, likely don’t have time to be on social media at the best time to post. If you run a cute brunch spot that opens early, you’re likely not engaging on social at 11pm when your followers are.

Furthermore, most people work best in segments. It’s a lot easier to batch write and schedule 30 social media posts for the month in one sitting than writing one post every day consistently. Maybe you disagree, but that’s been my experience for me and most of my clients.

Which social media scheduler?

There are so many options for social media schedulers out there! It can be really overwhelming to decide which to use, finally invest in the app, and then find it hard to use or altogether not like it.

As a social media manager (who is a recovering people pleaser), I have used a loooooooot of social media schedulers. And if I’m being completely honest, I only like one.

LATER

Hands down Later is the best social media scheduler around — both the free version and its very affordable paid options. You would have to drag me kicking and screaming to another platform…

Why we love using Later

Oh, let us count the ways! As a visual person, I love the layout of Later’s platform. The calendar view is really handy. It’s also easy to move posts around and see in week or month views.

The media storage option is probably my favorite. It’s easy to add photos and videos from Google Drive or Dropbox and you can tag and filter for ease of use. You can also search and use stock photos directly from the platform.

The Notes section in each media file is really helpful to save caption drafts and other notes about the photo. We also love and utilize the saved caption feature for our hashtags and commonly used phrases.

The Linkin.bio feature is another awesome one that allows you to add custom buttons, featured image, and clickable posts for your audience. It’s Later’s version of Linktr.ee.

It’s also simple to manage and respond to comments and DMs within the Later platform, and delegate to your team. You can also search and save hashtags and related posts to share later.

Later also works with every platform we need to use, including:

  • Facebook
  • Instagram
  • Instagram Stories
  • LinkedIn (personal + biz pages)
  • Pinterest
  • TikTok
  • Twitter

Conveniently, you can also schedule the same post to multiple platforms at once, with just a click of a button. It’s super easy to edit the post per platform as well. For example, you want a clickable link in your Facebook and LinkedIn post but not on your Instagram; it’s easy to swap.

Does Later have any cons?

Of course, like anything, there are a few cons. The major one is the inability to post text only. For bloggers (or anyone) who prefer link previews to photos or graphics, this is a major downside. It’s something the Later team is working on because pretty much everyone requests this option. Fingers crossed this gets set up soon!! And then, this section will be without comment.

Conclusion

We are big fans of social media schedulers here at Social for Good. There’s no way we could manage all of our client work (and our own!) without the help of a system like Later. As social impact marketing experts, we believe that the important part of social media is the community and relationship building. Automating scheduled posts does not deter from that; in fact it opens up space for you to do more authentic connecting.


If this article has helped you, please let us know by leaving a comment or sharing on social media and tagging us! We’d love to hear from you.

What email service provider should I use?

Email service providers (or ESPs) are digital platforms where you can design and send marketing emails to people who have in some way, shape, or form subscribed to receive emails from you.

These ESPs can help you keep your emails organized so you know what type of emails to send to which subscriber. Many ESPs will also allow you to build automated sequences that send emails at specified intervals once someone subscribes. Some also have their own design platform to make the emails pretty and easy to read.

Sounds pretty amazing, right? It is, but not all ESPs are made equally. There are quite a lot of features and options (and price points) that you should be aware of before making a decision.

Email Service Provider Features

We have a few top features that we find extra important when helping clients choose email service providers.

  1. Intuitive
    We have learned that if a platform is not easy to use, people won’t use it. Especially when email marketing is something that many business owners struggle with to begin with, adding in a big learning curve and you might find yourself with a service you pay for and don’t use.
  2. Design
    What can we say? People love getting pretty emails! While valuable content is of the utmost importance, a well designed email is an email people will read. Regardless of content quality, your emails should use photos, graphics, fonts, and design elements like columns and boxes in order to encourage subscribers to read and reply.
  3. Cost
    We believe you get what you pay for. There are free ESPs out there, but they usually offer services you don’t need, charge per subscriber over a certain amount, are glitchy, have little support, and/or are difficult to use. However, small business owners and entrepreneurs generally cannot afford large ESPs, especially in the early building years.

Our Fav Email Service Provider

Having worked with M A N Y email service providers, we definitely have a favorite. Flodesk!

Flodesk checks off all the boxes for us and our clients. It’s extremely easy to learn and navigate, the designs are gorgeous, and has the essential integrations without being cumbersome or overbearing. We encourage all of our clients to switch to Flodesk, whether we manage their email list or not.

Mailchimp vs. Flodesk

Mailchimp is definitely one of the more popular ESPs. In fact, we’d be willing to bet that if you already are using an email client, it’s Mailchimp. While its array of features and integrations, and low cost of entry (free) are appealing, Mailchimp is a beast to learn. It also has (quite frankly) a ridiculous amount of features that most business owners will never use. Moreover, no matter how good you get at designing in Mailchimp, you won’t find better templates than Flodesk. They’re beautiful, easy to customize in your branding and stand out in the inbox. It’s also an easy process to create automation, landing pages, and save custom templates.

How to Choose

Ultimately, this is going to be a personal choice that works best for your business, budget, and skills. A more tech-savvy person might be willing to code their email design instead of using a template. Businesses with bigger budgets might be able to afford an all-inclusive service or platform. However, we’ve worked with businesses of all sizes and budgets and on all kinds of ESPs and the one we keep coming back to is Flodesk.

Which email service provider do you use for your business, and why?

Psst! You can get 50% off your monthly subscription to Flodesk using our affiliate link. Yes, we get commission ($19 to be exact) but it’s worth it – we swear.

How to Get Email Subscribers

One of the more intimidating questions a new business owner gets asked is, “Do you have an email list?” “A what?” you ask. Email marketing can feel daunting but we can help you get new email subscribers, serve your list well, and grow your business in a sustainable way.

Why do you need email subscribers?

In the world of social media, you might not be clear on why you even need an email list. “Isn’t email dead?” The short and long answer is — no. Email marketing is an essential part of your business and if you have a growing social media platform, you absolutely should start funneling your followers to your email list. Here’s why.

Building an Email List

Whether you have just started doing email marketing or have been doing it a while, you want to constantly get new people to subscribe to your email list. But with so many businesses out there competing for attention, how do you capture your customer’s attention and get them to subscribe to your email list?

The trick is balancing the quantity vs. the quality of subscribers. As much as it is nice to have a bunch of email subscribers, the goal is to capture valuable subscribers — those that are genuinely interested in your organization — so that you can eventually convert them into paying customers. Either way, whether your goal is to gain a large audience or to curate a small list of valuable subscribers, there are lots of strategy options!

Here are 5 tips you could use:

Offer a Freebie or Lead Magnet

People like freebies! Depending on whether you’re going for quantity or quality subscribers, your freebie offer would be different. You could either offer a low ticket item to get lots of people to subscribe OR something that will give your customers a good idea of your product or service so they can try you out before making a bigger commitment. Examples are an instructional video, a short book, a worksheet, an article, a tangible product, a class etc.

Give a Sneak Peek

This is similar to offering a freebie except you hook your customers in with a public sneak peek on social media or your website that before viewing the rest of the content, they will need to provide their email address. Make your sneak peek so good that they’re willing to hand over their entire estate! 😛 Examples could be a portion of your course, an excerpt from a workbook, or behind the scenes of your session with a client.

Offer a Discount

The fact that someone is viewing your website or social media means they are already interested, but they may still be on the fence about making a commitment. So instead of rushing them into making a purchase decision, ask them to subscribe to your email list with the offer of a discount. One yes opens up the opportunity for more yeses in the future. Serving your subscribers well via email is a great way to help push them over the fence! To the customers, subscribing to your email list feels way less of a commitment but from a business perspective, it is a big win! Once you have them on your list, you have plenty of opportunities to charm them into signing up for your services!

Create Contests & Giveaways

This is where you have a big ticket prize (e.g. a YETI cooler) and people will need to enter their email address for a chance to win. This could be something related to your business or just something that is highly sought after. Coupled with a strong social media strategy, this will be a great way to expand your email list quickly and to create awareness of your business.

Promise Exclusivity

And make sure you deliver on that promise! Make your customers feel like a VIP and play on the FOMO mentality here. For example if you are sending a “Tips and Advice” piece to your email list, you wouldn’t post that entire content on social media. Instead, you can say something like “Sign up for our email list to learn more about…”

Serving Your Email Subscribers

Once your audience is happily on your email list, don’t leave them hanging! Offer them even more value with additional advice, freebies, support, and materials. The worst thing you can do is invest in building your email list and let them sit there and get stale. They joined — rest assured they want to hear from you. We compiled a huge list of ways to serve your email list if you need help with ideas.

What other ideas do you have? How can you customize these ideas to your business? Take some time to think about it and make a plan. Feel free to share your thoughts with us!

Emails in a Nutshell
DIY emails without the DIY

Need help with setting up your email marketing service? For a small one-time fee, we can get everything set up and running for you so all you have to do is maintain. Check it out for more info!

Social Media Engagement vs. Followers

Social media analytics are more than just a quick peek at your follower count on the insta profile. That big (or small) number is super visual, but it is way less important than your engagement.

Why should I care about social media engagement?

Followers are great because they help with visibility and it means your other strategies are working (hashtags, follow, engagement, etc) but if your followers aren’t engaging with your content, aren’t clicking your profile link, aren’t buying your products, or signing up for your services or email list, then it’s all for naught.

Your follower count is just a number. Ultimately a meaningless number at that.

At Social for Good, we believe in QUALITY over quantity. If you only look at one metric, make it the engagement rate. Look to increase that % each month to be sure that the followers you do have are enjoying your content. Build a relationship with them in the comments and DMs and this is how your business will grow.

How do I track my engagement on social media?

Most social media apps have insights or analytics built in. On Instagram for example, creator and business profiles have lots of analysis available under Insights. Engagement is considered interactions other accounts have taken on your content including likes, comments, shares, and saves.

You can compare week to week or month to month how your engagement rate has improved. If you use an automated scheduler like Later you might also get a deeper look at how your posts have performed and how you can apply that information for future content.

How do I improve my social media engagement?

Typically we need to be pretty direct on social media if we want our followers to take action on something. If you want them to comment or share, you’ll need to ask them politely and directly. Beating around the bush or trying to pretty up the language doesn’t work (trust us — we tried!) and might even make things more confusing.

Another way to improve your social media engagement is by engaging yourself. Of course you already know that you should reply to every comment and DM of yours, but engaging with other people’s content is also important. Find colleagues in your niche, potential new clients, and other relevant interests and discover people to follow. Start commenting on and sharing their posts and they’ll be more likely to do the same for you. Furthermore, engagement on your part favors the algorithm.

Conclusion: Stop obsessing over your follower count

We all do this. That follower number is just too visible to ignore. However, now you know how important engagement is. To boost your return on investment on social media, focus on improving your engagement rate and watch your bookings, sales, and referrals improve. You might even gain a follower or two while you’re at it. 😉

25 Ways to Serve Your Email List

Running out of ideas? We got you. Our list of 25 ways to serve your email list will keep your subscribers happy and interested and help you run your emails efficiently. Some of these ideas are great for engagement, while others are lead magnets that you can use to market subscribing to your list. Need more? Subscribe to our email list and copy what we do. We won’t tell. 😉

All the ways to serve your email list (without trying that hard)

  1. Send a tip or trick or hack you use to make things easier. Every time you use a hack, write it up and schedule the email to send by itself.
  2. Share a relevant article with your takeaways and suggestions for your audience.
  3. Give an update on your personal life with a photo for fun.
  4. Ask your subscribers a question to spark engagement and replies. It can be personal or related to your products/services.
  5. Request testimonials of their positive experience with your business. Pictures or videos for social media help too!
  6. Write up a list of suggestions to help them use your product or services better (like this list right here!).
  7. Share a popular post from social media in case they missed it.
  8. Send an encouraging story to inspire your subscribers.
  9. Delight your list with an exclusive sale.
  10. Record a video sharing an idea or tutorial and share it with your email list first.
  11. Ask them what new services or products they’d love to see.
  12. Create a worksheet that will help them get a better experience with your services or products.
  13. Announce news about your business to everyone so they can celebrate with you.
  14. Compile a list of your favorite blog posts, recipes, tutorials, or tips and send them together as a package.
  15. Share your favorite trending TikTok for a good laugh.
  16. Invite them to join you in a challenge – for fun or for business.
  17. Ask for advice on what to pack for vacation, what to make for dinner, or what color to paint your living room.
  18. Put together a few template graphics in Canva and share.
  19. Talk about other related passions of yours to build connection.
  20. Create a fun playlist and share.
  21. Start a pseudo book club and talk about what you learned or enjoyed most about a recent book you’ve read.
  22. Rank your top 5 current Netflix faves.
  23. Give away a free product, coupon code, or something of value to your subscribers.
  24. Link to a few of your favorite podcasts — whether they’re for fun or business-related — and ask them what theirs are to add to your list.
  25. Quizzes (ones you make or link to) are a super fun option to engage your email list and also learn more about them in the process.

Now that your creative juices are flowing, get set up with your own email service and start automating to make your life easier AND provide better value to your subscribers. Our Emails in a Nutshell DIY service will definitely be the best first step.

What is email automation and why you need it

If you’re new to business, email automation is probably not something you’re familiar with. Like most consumers, you get emails from brands, stores, and services and think nothing of it. (Except when you get too many, and then you delete, delete, delete, and unsubscribe.)

What is email automation?

Those automated emails you receive are part of a fairly complex system known as automated email marketing. If the company is large enough, they likely have an entire team devoted to sending you the right emails that you’ll actually open and take action like shop or download.

Most businesses start with a welcome sequence—a series of 4-5 emails that introduce new subscribers to you, your business, and what they can expect on their email list. Customers who have made a purchase can also receive an automated sequence thanking them for their support, showing them how to use or take care of their product, and making suggestions for future purchases.

These sequences, or workflows, can be set up with automated triggers (like a purchase) with delays between each message. You can also send different emails depending on whether a subscriber has clicked a link, opened an email (or didn’t), or took some other action.

Do I really need email marketing?

As a business owner, you probably thought about setting up a social media page before you considered which email service provider (ESP) you should use. Email open and click rates probably seem meaningless compared to a follower count on Instagram. And all that writing? Yikes. Can’t I just post something on Facebook and call it a day?

Truthfully, email marketing is more important than social media — and that is coming from a social media company!

Emails provide that one-on-one connection that social media lacks. There’s no algorithm to track. Depending on the ESP you choose, there’s robust analytics and the ability to retarget customers based on their past behaviors and purchases in a way that social media doesn’t allow. People might take a break from social, but they’re not taking a break from their email.

What should I send in my emails?

If you send compelling, useful, entertaining, inspiring, or helpful emails, the right people will open them and take action. The next time you get a good marketing email, take note of what you enjoyed most about it and consider if it’d work for your audience.

While some email sequences are set up specifically to welcome and introduce or to thank them for a purchase, you can also set up automations for your general evergreen content as well. Share weekly or monthly tips. Write a series of entertaining short stories or poems. Showcase a product of the month with a discount. Ask questions and encourage replies to build a relationship with each subscriber.

Conclusion: Should I automate my emails?

Y E S. 😉

At least, we think so. Share your thoughts with us in the comments!

Get 50% off our favorite automated email service: Flodesk!

We receive a small commission at no extra cost to you for using our referral link.

3 ways media exposure is good for business

You know the saying all publicity is good publicity? We’ve all heard it, and maybe to some degree it’s true, but some really bad publicity has definitely put people out of work.

If fear of failure, insecurities, and limiting beliefs are holding you back from seeking media exposure for your business, let me tell you a secret.

Even the most successful, wealthy, powerful, and famous people fear failure, are insecure, and suffer from imposter syndrome – maybe even worse than we do. They’ve got farther to fall, am I right?

However, over the last few months, I have learned a thing or two about publicity and overcoming self-doubt. Not going to claim expertise in this area just yet, but I did want to share some of the lessons I’ve learned.

Media exposure gives you confidence

You might be feeling a little fish out of water-ish for being considered an “expert” but rest assured you are one. And nothing proves that more than being on TV, or seeing your name in print.

Kara Hoholik featured in Authority Magazine with Social for Good Co.

Honestly, I never considered myself to be an expert in much of anything. Most of my life I’ve been surrounded by people smarter than me.

But go into a group of people that don’t know you and share what you do, and they might as well think you’re the President of the United States! (Ok, sorry, maybe that doesn’t have the same oomph as it once did.)

But I honestly had so many people tell me that, “everyone needs a great copywriter or content marketer!” “Love that you’re in the social impact space!” “Your work and knowledge and expertise are so valuable!”

Apparently, I am an expert in these things! Apparently, I am good at them and people can learn something from me.

Phew, baby steps here, you guys. Just know, we all struggle with feeling like we’re the expert. But putting yourself out there and sharing simply what you know, will reassure you that you do indeed have something to share with the universe. And getting that media exposure will give you that boost of confidence you needed.

Building community and trust is essential

Community is at the core of what we do at Social for Good. The whole point of using social media for GOOD is to build a community. Create connections and relationships and provide meaningful support and interaction. Social media does not have to be sleazy, and neither does being in the media. When there’s so much negativity in the world, the best thing to do is to show up and shine your light to inspire others. As Chris Winfield would say, “The extra mile is never crowded.” So, show up, be yourself, create an intentional community and your business will thrive.

Kara Hoholik and Chris Winfield in Be on TV Bootcamp Coaching Call

If you’re looking for the express train, this is it

Nothing will fast-track you toward your goals more than some good old-fashioned publicity. You can try to go viral on Tik Tok (I mean, I’m trying here but I just can’t let go of my side part) or you can build relationships and connections with people in the media and share your story and message with the people who need to hear it most. You’ll reach massive amounts of people in less time, which is truly a win-win.

All this to say, you’re invited to sign up for the latest round of Be on TV Bootcamp. Hosted by the incredible Jen Gottlieb and Chris Winfield, this program gives you step-by-step instructions on how to get featured in the media in your area of expertise and then how to leverage and amplify your exposure to see gains in your business and reach. Not only that, but you get tapped into their one-of-a-kind network of PR agents, media execs, and thought leaders. The community they have built – it’s like a family! – is second to none and you’ll get so much out of this experience beyond the actual media appearance.

Affiliate Disclosure: I may get compensated if you sign up for Be on TV Bootcamp using my link, but all these opinions are my own.

25 ways to start a business with kids at home

Full disclosure: I started my business with kids at home. Actually — 2 businesses, and managed 2 others! During the —ahem—pandemic, I did not have childcare help, needed to manage my kids’ virtual schooling (3rd grade and Kindergarten), and activities for my 3-year-old. Plus all the normal household stuff. Not saying this to make you feel bad. I did spend about 3 months of that time wallowing and eating and drinking and laying on the couch. Anxiety is a real beast. All that to say – this is what I did (am doing) to start my business with kids, stay sort of sane, and keep afloat.

How to start a business with kids at home

  1. Simplify your menu. Hot dogs every week. Pizza on Fridays. Spaghetti on repeat. Whatever they’ll eat and takes little time to prepare – do it.
  2. Buy pre-made meals. If you can’t afford it, see above.
  3. Order takeout. If you can’t afford it, see #1.
  4. Grocery delivery. It’ll save your life I promise.
  5. Get up early OR stay up late. Don’t do both – trust me on this. But you’ll need time when the kids are sleeping, so pick one and use the time wisely. I’m a night owl – you won’t see me up at 4am writing email sequences. (Clients, you’re welcome!)
  6. Make your kids help. Teach them how to clean a toilet. Have them put their dishes and laundry away. They won’t do it perfectly, but that doesn’t matter. (Repeat that…)
  7. Make a routine (or don’t). I try to stick to a schedule but during pandemic school, it just was not that reasonable. Sometimes I showered before the kids got up, sometimes not at all, and most of the time it was somewhere in between morning snack and lunch – you do know that kid time is measured in food, right?
  8. Screen time. Remind yourself this is temporary. Let them watch extra TV. Let them play games on the iPad. Make it educational, or even don’t worry about it so much. We all need an escape and age-appropriate screen time works for me.
  9. Work together. Do I want to share my desk to schedule social media posts with my 8-year-old while she does science videos? Not really – but it makes her feel better about life, and I get less interruptions. Sitting at mom’s desk has become a fun reward, and I’ll kinda miss the company after they go back to school. (Maybe…)
  10. Don’t clean. Or hire help. Or get a robot vacuum – seriously those things are sweet!
  11. Lower your standards. Sorry but it’s reality. And temporary.
  12. Get organized. This is so necessary or you’ll drop all the balls – even the glass ones. I use ClickUp. And Slack. And Later. I had to stop using my inbox as a to do list and work smarter not harder. There’s no time to work harder.
  13. Ditch the booze. Okay, so maybe you can have some on the weekends, but skip it on weeknights. You need to be at your best. Try tea instead. Not the same, but it works. (Sober friends – I see you working hard at this every day and I love you!)
  14. Eat well. (Still working on this…) Did you know they have convenient healthy food now? Don’t make it hard on yourself – get the premade stuff and call it a day.
  15. Exercise. (Also still working on this…) This might look like doing a few squats while you’re keeping the 3-year-old company in the bathroom (if you know, you know). It might look like getting up early to fit it in or taking walks with the kids for fresh air. Whatever it looks like you know it’s beneficial.
  16. Talk to your kids. Explain to them your business goals. Hang them on the fridge. Help them be invested in you and why you say no all the time.
  17. Put the toys in the basement. Or whatever corner of your house you can find that has some space between you and them. Send them there.
  18. Set boundaries. With your kids. With your partner. With whoever. Make work a priority.
  19. Listen to music. Headphones are an amazing invention.
  20. Be patient. With yourself and your kids. You’re learning. Most days you won’t get it right, but keep trying.
  21. Ask for help. If you have a partner, talk to them about making dinner or doing the laundry. If you don’t, ask a friend or see #10.
  22. Be honest. With yourself about what you can handle and with your customers about what you have going on. No one is mad to hear, “I am managing virtual school at home with my 3 kids while I work on your project. I promise to be as responsive as possible and will meet your deadline, but please be patient.” Odds are they’re in the same boat.
  23. Multitask. To a degree. You can’t write a contract while listening to a voicemail and responding to email. But you can do multiplication flashcards during dinner and listen to a podcast while you shower.
  24. Say no. It’s very liberating, I promise. And during covid-times, even easier. No, sorry, can’t play/come over/have guests/do lunch.
  25. Make the main thing the main thing. Your kids and your family are your priority, and then your new business. (At least I assume it’s in that order – no judgment). Make sure your kids are fed and supported, get your major business tasks complete. Then think about mopping or wiping a sink.

YOU CAN DO THIS, I PROMISE. We can do hard things. We can do things we never thought we could. Like start a business with kids at home. Comment below or send me an email if you need support – I’m here for you. Let me know if these tips help you, or if you have any to add!!

3 reasons why you need email marketing for your business

Email marketing is essential for every type of business, but you’d be surprised how many entrepreneurs I talk to that don’t have one! There are a few reasons why email marketing is important, especially in comparison to social media.

Own your clients

Many of my clients are present on social media first before they set up and curate an email marketing strategy. Let me be clear, you do not own your social media. At any time Facebook or Instagram or LinkedIn or Pinterest (or whatever new platform there is these days) could delete everything – your history, your connections, your data, your photos, your everything. Snap. Just like that. You do not own your social media – it says so right in the fine print no one reads.

Social media is also important, don’t get me wrong, but you do not want it to be your only game. Don’t keep all your eggs in one basket. Be sure to have multiple marketing strategies going to maximize your reach and your efforts.

Higher visibility than social media

On average, your emails will get a 20-30% open rate. Social media posts are seen an average of 1-3%. Yikes – that’s quite a big difference. Most of us are yelling into the void when we are marketing on social media (unless you are paying, of course). It’s rare to find your ideal client or customer just by happenstance on social media unless you’re already connected to them somehow. Even accounts with massive followings tend to see similar rates of visibility.

Email is queen. Yes, sure, we get a lot of emails and we delete a lot of them, but you cannot deny the open rates. And a good email marketing strategy, content, and subject line will help you increase your visibility and communication with your audience.

Personal connection

That leads me to this last one. While lots of us pour our souls into social media, you can’t beat the intimacy of a 1:1 conversation. Encourage your customers to respond to you via email and develop relationships with them. Some of my best client relationships are built over email.

Don’t be fooled by the gold shiny social media! Just because you can visually see your brand come to life via Facebook or Instagram, does not mean it should be your sole marketing focus. Choose an email client, figure out how to get people interested to join your email list, and develop content to serve them well. Spending time on email marketing will pay off in terms of quality relationships and increased revenue and growth in your business.

my favorite emails (to send + receive) are made with love in flodesk

Disclosure: Some of the links in this post are affiliate
links and if you go through them to make a purchase I
will earn a commission. Keep in mind that I only share
about companies that I truly believe in.

5 ways to organize content for social media

You can get away with winging your social media content every once in a while, but trust me when I say that having a plan, and planning ahead, will pay off in dividends.

Organize content in photos

I know it can seem inauthentic to plan social media posts ahead, but it’s really not. Just because the photo didn’t happen the minute you share it, doesn’t mean it’s not you. Set aside a time to do your hair and makeup, plan some outfit changes, and take a bunch of pictures. (Selfie timers and tripods are A-MAZ-ING) Even slightly changing the camera angle or using a few different rooms and outfits can give you content for months!

Organize content in themes

Not everyone likes to do this but its a great idea if you often get stuck on what to talk about. Split up months or quarters into overarching themes and then decide each week what to write about within those topics. It can even help to jot down a bunch of bullet points that nest under those topics so when it’s time to write you already have ideas! It’s way more efficient and less stressful.

Organize content in your phone

I save a ton of time using text replacements for hashtag bundles, common phrases, and tags. I also use phone notes to jot down ideas when they come to me and any links to inspiration. I also save my photos to specific folders in my phone that relate to content themes, clients, or social media accounts. Sometimes when I’m out and about I take a photo that I think will be perfect for my feed – I save it in that folder, jot notes down, and later when I’m looking for content I’ll have some already half-done!

Organize content by recycling

This is one of the best-kept secrets of the content world – REUSE, REPURPOSE, RECYCLE! (Yes, I’m an 80s kid.) I remember this blowing my mind a few years ago when I realized – duh – your blog content, social media content, email content, ALL THE CONTENT can be all the same ideas. Don’t make things hard for yourself. Most people miss everything you post/share/send. If you send the same great message a few times through different formats, more people are likely to see all the goodness you have to offer.

Organize content by scheduling

Not everyone agrees with this, and that’s okay, but I love using schedulers. There is just simply no way I can get everything done that I need to without one. My lifestyle isn’t one where I’m available to post at optimal times. It’s also up for debate whether or not Instagram or Facebook mind you using schedulers. Personally, I think your activity on the platform matters more. I organize my captions, hashtags, and photos all in libraries on the scheduler, website, and email client. It’s the best!

These are a few of my tried and true tricks to stay organized – especially when you aren’t naturally prone to do so. What are some of your tricks?