How to Get Email Subscribers

One of the more intimidating questions a new business owner gets asked is, “Do you have an email list?” “A what?” you ask. Email marketing can feel daunting but we can help you get new email subscribers, serve your list well, and grow your business in a sustainable way.

Why do you need email subscribers?

In the world of social media, you might not be clear on why you even need an email list. “Isn’t email dead?” The short and long answer is — no. Email marketing is an essential part of your business and if you have a growing social media platform, you absolutely should start funneling your followers to your email list. Here’s why.

Building an Email List

Whether you have just started doing email marketing or have been doing it a while, you want to constantly get new people to subscribe to your email list. But with so many businesses out there competing for attention, how do you capture your customer’s attention and get them to subscribe to your email list?

The trick is balancing the quantity vs. the quality of subscribers. As much as it is nice to have a bunch of email subscribers, the goal is to capture valuable subscribers — those that are genuinely interested in your organization — so that you can eventually convert them into paying customers. Either way, whether your goal is to gain a large audience or to curate a small list of valuable subscribers, there are lots of strategy options!

Here are 5 tips you could use:

Offer a Freebie or Lead Magnet

People like freebies! Depending on whether you’re going for quantity or quality subscribers, your freebie offer would be different. You could either offer a low ticket item to get lots of people to subscribe OR something that will give your customers a good idea of your product or service so they can try you out before making a bigger commitment. Examples are an instructional video, a short book, a worksheet, an article, a tangible product, a class etc.

Give a Sneak Peek

This is similar to offering a freebie except you hook your customers in with a public sneak peek on social media or your website that before viewing the rest of the content, they will need to provide their email address. Make your sneak peek so good that they’re willing to hand over their entire estate! 😛 Examples could be a portion of your course, an excerpt from a workbook, or behind the scenes of your session with a client.

Offer a Discount

The fact that someone is viewing your website or social media means they are already interested, but they may still be on the fence about making a commitment. So instead of rushing them into making a purchase decision, ask them to subscribe to your email list with the offer of a discount. One yes opens up the opportunity for more yeses in the future. Serving your subscribers well via email is a great way to help push them over the fence! To the customers, subscribing to your email list feels way less of a commitment but from a business perspective, it is a big win! Once you have them on your list, you have plenty of opportunities to charm them into signing up for your services!

Create Contests & Giveaways

This is where you have a big ticket prize (e.g. a YETI cooler) and people will need to enter their email address for a chance to win. This could be something related to your business or just something that is highly sought after. Coupled with a strong social media strategy, this will be a great way to expand your email list quickly and to create awareness of your business.

Promise Exclusivity

And make sure you deliver on that promise! Make your customers feel like a VIP and play on the FOMO mentality here. For example if you are sending a “Tips and Advice” piece to your email list, you wouldn’t post that entire content on social media. Instead, you can say something like “Sign up for our email list to learn more about…”

Serving Your Email Subscribers

Once your audience is happily on your email list, don’t leave them hanging! Offer them even more value with additional advice, freebies, support, and materials. The worst thing you can do is invest in building your email list and let them sit there and get stale. They joined — rest assured they want to hear from you. We compiled a huge list of ways to serve your email list if you need help with ideas.

What other ideas do you have? How can you customize these ideas to your business? Take some time to think about it and make a plan. Feel free to share your thoughts with us!

Emails in a Nutshell
DIY emails without the DIY

Need help with setting up your email marketing service? For a small one-time fee, we can get everything set up and running for you so all you have to do is maintain. Check it out for more info!

Social Media Engagement vs. Followers

Social media analytics are more than just a quick peek at your follower count on the insta profile. That big (or small) number is super visual, but it is way less important than your engagement.

Why should I care about social media engagement?

Followers are great because they help with visibility and it means your other strategies are working (hashtags, follow, engagement, etc) but if your followers aren’t engaging with your content, aren’t clicking your profile link, aren’t buying your products, or signing up for your services or email list, then it’s all for naught.

Your follower count is just a number. Ultimately a meaningless number at that.

At Social for Good, we believe in QUALITY over quantity. If you only look at one metric, make it the engagement rate. Look to increase that % each month to be sure that the followers you do have are enjoying your content. Build a relationship with them in the comments and DMs and this is how your business will grow.

How do I track my engagement on social media?

Most social media apps have insights or analytics built in. On Instagram for example, creator and business profiles have lots of analysis available under Insights. Engagement is considered interactions other accounts have taken on your content including likes, comments, shares, and saves.

You can compare week to week or month to month how your engagement rate has improved. If you use an automated scheduler like Later you might also get a deeper look at how your posts have performed and how you can apply that information for future content.

How do I improve my social media engagement?

Typically we need to be pretty direct on social media if we want our followers to take action on something. If you want them to comment or share, you’ll need to ask them politely and directly. Beating around the bush or trying to pretty up the language doesn’t work (trust us — we tried!) and might even make things more confusing.

Another way to improve your social media engagement is by engaging yourself. Of course you already know that you should reply to every comment and DM of yours, but engaging with other people’s content is also important. Find colleagues in your niche, potential new clients, and other relevant interests and discover people to follow. Start commenting on and sharing their posts and they’ll be more likely to do the same for you. Furthermore, engagement on your part favors the algorithm.

Conclusion: Stop obsessing over your follower count

We all do this. That follower number is just too visible to ignore. However, now you know how important engagement is. To boost your return on investment on social media, focus on improving your engagement rate and watch your bookings, sales, and referrals improve. You might even gain a follower or two while you’re at it. 😉

25 Ways to Serve Your Email List

Running out of ideas? We got you. Our list of 25 ways to serve your email list will keep your subscribers happy and interested and help you run your emails efficiently. Some of these ideas are great for engagement, while others are lead magnets that you can use to market subscribing to your list. Need more? Subscribe to our email list and copy what we do. We won’t tell. 😉

All the ways to serve your email list (without trying that hard)

  1. Send a tip or trick or hack you use to make things easier. Every time you use a hack, write it up and schedule the email to send by itself.
  2. Share a relevant article with your takeaways and suggestions for your audience.
  3. Give an update on your personal life with a photo for fun.
  4. Ask your subscribers a question to spark engagement and replies. It can be personal or related to your products/services.
  5. Request testimonials of their positive experience with your business. Pictures or videos for social media help too!
  6. Write up a list of suggestions to help them use your product or services better (like this list right here!).
  7. Share a popular post from social media in case they missed it.
  8. Send an encouraging story to inspire your subscribers.
  9. Delight your list with an exclusive sale.
  10. Record a video sharing an idea or tutorial and share it with your email list first.
  11. Ask them what new services or products they’d love to see.
  12. Create a worksheet that will help them get a better experience with your services or products.
  13. Announce news about your business to everyone so they can celebrate with you.
  14. Compile a list of your favorite blog posts, recipes, tutorials, or tips and send them together as a package.
  15. Share your favorite trending TikTok for a good laugh.
  16. Invite them to join you in a challenge – for fun or for business.
  17. Ask for advice on what to pack for vacation, what to make for dinner, or what color to paint your living room.
  18. Put together a few template graphics in Canva and share.
  19. Talk about other related passions of yours to build connection.
  20. Create a fun playlist and share.
  21. Start a pseudo book club and talk about what you learned or enjoyed most about a recent book you’ve read.
  22. Rank your top 5 current Netflix faves.
  23. Give away a free product, coupon code, or something of value to your subscribers.
  24. Link to a few of your favorite podcasts — whether they’re for fun or business-related — and ask them what theirs are to add to your list.
  25. Quizzes (ones you make or link to) are a super fun option to engage your email list and also learn more about them in the process.

Now that your creative juices are flowing, get set up with your own email service and start automating to make your life easier AND provide better value to your subscribers. Our Emails in a Nutshell DIY service will definitely be the best first step.

What is email automation and why you need it

If you’re new to business, email automation is probably not something you’re familiar with. Like most consumers, you get emails from brands, stores, and services and think nothing of it. (Except when you get too many, and then you delete, delete, delete, and unsubscribe.)

What is email automation?

Those automated emails you receive are part of a fairly complex system known as automated email marketing. If the company is large enough, they likely have an entire team devoted to sending you the right emails that you’ll actually open and take action like shop or download.

Most businesses start with a welcome sequence—a series of 4-5 emails that introduce new subscribers to you, your business, and what they can expect on their email list. Customers who have made a purchase can also receive an automated sequence thanking them for their support, showing them how to use or take care of their product, and making suggestions for future purchases.

These sequences, or workflows, can be set up with automated triggers (like a purchase) with delays between each message. You can also send different emails depending on whether a subscriber has clicked a link, opened an email (or didn’t), or took some other action.

Do I really need email marketing?

As a business owner, you probably thought about setting up a social media page before you considered which email service provider (ESP) you should use. Email open and click rates probably seem meaningless compared to a follower count on Instagram. And all that writing? Yikes. Can’t I just post something on Facebook and call it a day?

Truthfully, email marketing is more important than social media — and that is coming from a social media company!

Emails provide that one-on-one connection that social media lacks. There’s no algorithm to track. Depending on the ESP you choose, there’s robust analytics and the ability to retarget customers based on their past behaviors and purchases in a way that social media doesn’t allow. People might take a break from social, but they’re not taking a break from their email.

What should I send in my emails?

If you send compelling, useful, entertaining, inspiring, or helpful emails, the right people will open them and take action. The next time you get a good marketing email, take note of what you enjoyed most about it and consider if it’d work for your audience.

While some email sequences are set up specifically to welcome and introduce or to thank them for a purchase, you can also set up automations for your general evergreen content as well. Share weekly or monthly tips. Write a series of entertaining short stories or poems. Showcase a product of the month with a discount. Ask questions and encourage replies to build a relationship with each subscriber.

Conclusion: Should I automate my emails?

Y E S. 😉

At least, we think so. Share your thoughts with us in the comments!

Get 50% off our favorite automated email service: Flodesk!

We receive a small commission at no extra cost to you for using our referral link.

3 ways media exposure is good for business

You know the saying all publicity is good publicity? We’ve all heard it, and maybe to some degree, it’s true. But some really bad publicity has definitely put people out of work.

If fear of failure, insecurities, and limiting beliefs are holding you back from seeking media exposure for your business, let me tell you a secret.

Even the most successful, wealthy, powerful, and famous people fear failure, are insecure, and suffer from imposter syndrome – maybe even worse than we do. They’ve got farther to fall. Am I right?

However, over the last year, I have learned a thing or two about publicity and overcoming self-doubt. Not going to claim expertise in this area just yet. But I did want to share some of the lessons I’ve learned.

Media exposure gives you confidence

You might be feeling a little fish out of water-ish for being considered an “expert” but rest assured you are one. And nothing proves that more than being on TV, or seeing your name in Forbes.

Honestly, I never considered myself to be an expert in much of anything. Most of my life I’ve been surrounded by people smarter than me.

But go into a group of people that don’t know you and share what you do, and they might as well think you’re the President of the United States! (Ok, sorry, maybe that doesn’t have the same oomph as it once did.)

screenshot of a yahoo finance article about second hand clothing that kara was quoted in
Where it all began…

But I honestly had so many people tell me that, “everyone needs a great copywriter or content marketer!” “Love that you’re in the social impact space!” “Your work and knowledge and expertise are so valuable!”

Apparently, I am an expert in these things! I am good at them and people can learn something from me. Apparently.

Phew, baby steps here, you guys.

Just know, we all struggle with feeling like we’re the expert. But putting yourself out there and sharing simply what you know, will reassure you that you do indeed have something to share with the universe. And getting that media exposure will give you that boost of confidence you needed.

Building community and trust is essential

Community is at the core of what we do at Social for Good. The whole point of using social media for GOOD is to build a community. Create connections and relationships and provide meaningful support and interaction. Social media does not have to be sleazy, and neither does being in the media.

When there’s so much negativity in the world, the best thing to do is to show up. Shine your light to inspire others. As Chris Winfield would say, “The extra mile is never crowded.” So, show up, be yourself, create an intentional community and your business will thrive.

Kara Hoholik and Chris Winfield in Be on TV Bootcamp Coaching Call

If you’re looking for the express train, this is it

Nothing will fast-track you toward your goals more than some good old-fashioned publicity. You can try to go viral on TikTok. (I mean, I’m trying but I just can’t let go of my side part). Or you can build relationships and connections with people in the media. Share your story and message with the people who need to hear it most. You’ll reach massive amounts of people in less time. Truly a win-win.

kara holding her framed new york times article and smiling
Me, with a framed copy of my piece in The New York Times.

All this to say, you’re invited to sign up for the best challenge around: The Be on TV Bootcamp. Hosted by the incredible Jen Gottlieb and Chris Winfield, this program gives you step-by-step instructions on how to get featured in the media in your area of expertise. And then how to leverage and amplify your exposure to see gains in your business and reach.

Not only that, but you get tapped into their one-of-a-kind network of PR agents, media execs, business coaches, and thought leaders. The community they have built – it’s like a family! – is second to none and you’ll get so much out of this experience beyond the actual media appearance.

Affiliate Disclosure: I get a small compensation if you sign up for the Be on TV Bootcamp using my link, but all these opinions are my own.

25 ways to start a business with kids at home

Full disclosure: I started my business with kids at home. Actually — 2 businesses, and managed 2 others! During the —ahem—pandemic, I did not have childcare help, needed to manage my kids’ virtual schooling (3rd grade and Kindergarten), and activities for my 3-year-old. Plus all the normal household stuff. Not saying this to make you feel bad. I did spend about 3 months of that time wallowing and eating and drinking and laying on the couch. Anxiety is a real beast. All that to say – this is what I did (am doing) to start my business with kids, stay sort of sane, and keep afloat.

How to start a business with kids at home

  1. Simplify your menu. Hot dogs every week. Pizza on Fridays. Spaghetti on repeat. Whatever they’ll eat and takes little time to prepare – do it.
  2. Buy pre-made meals. If you can’t afford it, see above.
  3. Order takeout. If you can’t afford it, see #1.
  4. Grocery delivery. It’ll save your life I promise.
  5. Get up early OR stay up late. Don’t do both – trust me on this. But you’ll need time when the kids are sleeping, so pick one and use the time wisely. I’m a night owl – you won’t see me up at 4am writing email sequences. (Clients, you’re welcome!)
  6. Make your kids help. Teach them how to clean a toilet. Have them put their dishes and laundry away. They won’t do it perfectly, but that doesn’t matter. (Repeat that…)
  7. Make a routine (or don’t). I try to stick to a schedule but during pandemic school, it just was not that reasonable. Sometimes I showered before the kids got up, sometimes not at all, and most of the time it was somewhere in between morning snack and lunch – you do know that kid time is measured in food, right?
  8. Screen time. Remind yourself this is temporary. Let them watch extra TV. Let them play games on the iPad. Make it educational, or even don’t worry about it so much. We all need an escape and age-appropriate screen time works for me.
  9. Work together. Do I want to share my desk to schedule social media posts with my 8-year-old while she does science videos? Not really – but it makes her feel better about life, and I get less interruptions. Sitting at mom’s desk has become a fun reward, and I’ll kinda miss the company after they go back to school. (Maybe…)
  10. Don’t clean. Or hire help. Or get a robot vacuum – seriously those things are sweet!
  11. Lower your standards. Sorry but it’s reality. And temporary.
  12. Get organized. This is so necessary or you’ll drop all the balls – even the glass ones. I use ClickUp. And Slack. And Later. I had to stop using my inbox as a to do list and work smarter not harder. There’s no time to work harder.
  13. Ditch the booze. Okay, so maybe you can have some on the weekends, but skip it on weeknights. You need to be at your best. Try tea instead. Not the same, but it works. (Sober friends – I see you working hard at this every day and I love you!)
  14. Eat well. (Still working on this…) Did you know they have convenient healthy food now? Don’t make it hard on yourself – get the premade stuff and call it a day.
  15. Exercise. (Also still working on this…) This might look like doing a few squats while you’re keeping the 3-year-old company in the bathroom (if you know, you know). It might look like getting up early to fit it in or taking walks with the kids for fresh air. Whatever it looks like you know it’s beneficial.
  16. Talk to your kids. Explain to them your business goals. Hang them on the fridge. Help them be invested in you and why you say no all the time.
  17. Put the toys in the basement. Or whatever corner of your house you can find that has some space between you and them. Send them there.
  18. Set boundaries. With your kids. With your partner. With whoever. Make work a priority.
  19. Listen to music. Headphones are an amazing invention.
  20. Be patient. With yourself and your kids. You’re learning. Most days you won’t get it right, but keep trying.
  21. Ask for help. If you have a partner, talk to them about making dinner or doing the laundry. If you don’t, ask a friend or see #10.
  22. Be honest. With yourself about what you can handle and with your customers about what you have going on. No one is mad to hear, “I am managing virtual school at home with my 3 kids while I work on your project. I promise to be as responsive as possible and will meet your deadline, but please be patient.” Odds are they’re in the same boat.
  23. Multitask. To a degree. You can’t write a contract while listening to a voicemail and responding to email. But you can do multiplication flashcards during dinner and listen to a podcast while you shower.
  24. Say no. It’s very liberating, I promise. And during covid-times, even easier. No, sorry, can’t play/come over/have guests/do lunch.
  25. Make the main thing the main thing. Your kids and your family are your priority, and then your new business. (At least I assume it’s in that order – no judgment). Make sure your kids are fed and supported, get your major business tasks complete. Then think about mopping or wiping a sink.

YOU CAN DO THIS, I PROMISE. We can do hard things. We can do things we never thought we could. Like start a business with kids at home. Comment below or send me an email if you need support – I’m here for you. Let me know if these tips help you, or if you have any to add!!

3 reasons why you need email marketing for your business

Email marketing is essential for every type of business, but you’d be surprised how many entrepreneurs I talk to that don’t have one! There are a few reasons why email marketing is important, especially in comparison to social media.

Own your clients

Many of my clients are present on social media first before they set up and curate an email marketing strategy. Let me be clear, you do not own your social media. At any time Facebook or Instagram or LinkedIn or Pinterest (or whatever new platform there is these days) could delete everything – your history, your connections, your data, your photos, your everything. Snap. Just like that. You do not own your social media – it says so right in the fine print no one reads.

Social media is also important, don’t get me wrong, but you do not want it to be your only game. Don’t keep all your eggs in one basket. Be sure to have multiple marketing strategies going to maximize your reach and your efforts.

Higher visibility than social media

On average, your emails will get a 20-30% open rate. Social media posts are seen an average of 1-3%. Yikes – that’s quite a big difference. Most of us are yelling into the void when we are marketing on social media (unless you are paying, of course). It’s rare to find your ideal client or customer just by happenstance on social media unless you’re already connected to them somehow. Even accounts with massive followings tend to see similar rates of visibility.

Email is queen. Yes, sure, we get a lot of emails and we delete a lot of them, but you cannot deny the open rates. And a good email marketing strategy, content, and subject line will help you increase your visibility and communication with your audience.

Personal connection

That leads me to this last one. While lots of us pour our souls into social media, you can’t beat the intimacy of a 1:1 conversation. Encourage your customers to respond to you via email and develop relationships with them. Some of my best client relationships are built over email.

Don’t be fooled by the gold shiny social media! Just because you can visually see your brand come to life via Facebook or Instagram, does not mean it should be your sole marketing focus. Choose an email client, figure out how to get people interested to join your email list, and develop content to serve them well. Spending time on email marketing will pay off in terms of quality relationships and increased revenue and growth in your business.

my favorite emails (to send + receive) are made with love in flodesk

Disclosure: Some of the links in this post are affiliate
links and if you go through them to make a purchase I
will earn a commission. Keep in mind that I only share
about companies that I truly believe in.

5 ways to organize content for social media

You can get away with winging your social media content every once in a while, but trust me when I say that having a plan, and planning ahead, will pay off in dividends.

Organize content in photos

I know it can seem inauthentic to plan social media posts ahead, but it’s really not. Just because the photo didn’t happen the minute you share it, doesn’t mean it’s not you. Set aside a time to do your hair and makeup, plan some outfit changes, and take a bunch of pictures. (Selfie timers and tripods are A-MAZ-ING) Even slightly changing the camera angle or using a few different rooms and outfits can give you content for months!

Organize content in themes

Not everyone likes to do this but its a great idea if you often get stuck on what to talk about. Split up months or quarters into overarching themes and then decide each week what to write about within those topics. It can even help to jot down a bunch of bullet points that nest under those topics so when it’s time to write you already have ideas! It’s way more efficient and less stressful.

Organize content in your phone

I save a ton of time using text replacements for hashtag bundles, common phrases, and tags. I also use phone notes to jot down ideas when they come to me and any links to inspiration. I also save my photos to specific folders in my phone that relate to content themes, clients, or social media accounts. Sometimes when I’m out and about I take a photo that I think will be perfect for my feed – I save it in that folder, jot notes down, and later when I’m looking for content I’ll have some already half-done!

Organize content by recycling

This is one of the best-kept secrets of the content world – REUSE, REPURPOSE, RECYCLE! (Yes, I’m an 80s kid.) I remember this blowing my mind a few years ago when I realized – duh – your blog content, social media content, email content, ALL THE CONTENT can be all the same ideas. Don’t make things hard for yourself. Most people miss everything you post/share/send. If you send the same great message a few times through different formats, more people are likely to see all the goodness you have to offer.

Organize content by scheduling

Not everyone agrees with this, and that’s okay, but I love using schedulers. There is just simply no way I can get everything done that I need to without one. My lifestyle isn’t one where I’m available to post at optimal times. It’s also up for debate whether or not Instagram or Facebook mind you using schedulers. Personally, I think your activity on the platform matters more. I organize my captions, hashtags, and photos all in libraries on the scheduler, website, and email client. It’s the best!

These are a few of my tried and true tricks to stay organized – especially when you aren’t naturally prone to do so. What are some of your tricks?

Alternative Thanksgiving Ideas for Kids

*This article was originally published on myeducatedstyle.com in 2019.

It’s come to my attention somewhat recently (more recently than it should have, frankly) that what we learn in school about Thanksgiving is inaccurate. In the past two years or so, I’ve made efforts to introduce my kids to accurate history and indigenous perspectives. I wanted to share these alternative Thanksgiving ideas to help inform you and make this transition easier.

This year I went a step further to contact our local school district to inquire about their curriculum surrounding the holiday and its controversial history. I included resources and book recommendations that have been helpful to me.

As I’m writing this, they haven’t yet responded*, but I thought I would share what I’ve learned. I know that if it took me this long, there must be others who need these resources as well.


I’ve been focusing most of my anti-racism and conscious parenting efforts inward. I realize this sounds pretty fragile and oxymoron-ish, but it’s the truth. I was appalled after reading this article. It’s always my place to speak up. The end. About how we teach slavery, alternative Thanksgiving ideas, or anything else.


I don’t have a reason to believe our school teaches racist, white supremacist history besides the fact that it is an extremely common curriculum around the country (and world). Teaching anti-racist history and current events is even rarer, statistically speaking. Since it’s not clear if anyone else will broach this topic in our town, I did.

Not being indigenous or a teacher myself, I don’t know a lot about elementary curriculum development or what local indigenous people think is appropriate history to teach. I’m not an authority on this subject, they are. So I am using my connection to the school to amplify the indigenous voices in our community about the whitewashing of our history.

Socially Responsible Alternative Thanksgiving Ideas


Children’s Book Recommendations


Like I mentioned above, I am not indigenous. I do not claim to be super knowledgeable about their perspectives or the inaccurate history we’re teaching. Please let me know if you have more recommendations to add or if any of these are harmful or inaccurate.

Land Acknowledgement

I also thought it was relevant to share about land acknowledgment since it’s something new I’ve learned recently. My kids already love nature (don’t all kids?) so this really resonated with them.


Kids are resilient.

If there’s one thing I know about kids is that they’re way smarter than we give them credit for. While there are definitely topics that are not age-appropriate for elementary schoolchildren, they are observant, curious, and compassionate. They can understand things and can accept new information far better than adults. Maybe it’s because they’re much less set in their ways? I’m not sure, but anytime I have brought up a sensitive subject, they’ve been very receptive.

For example, we recently discussed how Eenie Meenie Miney Moe is a song used to make fun of slaves. They were shocked, and immediately wanted to make up a new song to use instead. Tell that to an adult and see how long it takes them to come around. They’ve asked smart, clarifying questions about it a few times since then. And also asked if there were other songs that made fun of people who were different. Moreover, I haven’t heard the song since.

I see part of my role in this anti-racist work is stepping aside to allow other voices to be heard. To show others that you don’t have to ruin childhood memories of a holiday to see it from another perspective. To put knowing better into action. So you know you’re not alone in having those awkward conversations at school meetings or your dining table.

What are some of your alternative Thanksgiving ideas?

*After attending a parent-staff meeting, we were able to effectively get some craft projects changed for next year. While we didn’t address the curriculum on a whole, it was a really beneficial conversation that saw progress!

3 ways to spend less time on social media and still grow your business

You know the old adage, “You get out of it what you put into it”? Well, it doesn’t always mean what you think it means.

What it doesn’t mean: spending too much time on social media, using your business as an excuse.

What it does mean: being smart and strategic about social media so you spend less time getting better results.

I have certainly spent my fair share of hours mindlessly scrolling on social media, blaming my business. And then riding the shame spiral when I blamed lack of results on my social media binges. I spent years in this cycle until I deleted all my apps and took a break. The break was more of a mental health during quarantine necessity, but it ended up giving me a business breakthrough.

I was confident that this break would signal the end of my business – my business that was built primarily on social media. On the contrary, I gained more followers, more leads, and more sales while I was gone. I experienced no withdrawals (though I did play a lot of crosswords) and I didn’t feel any FOMO.

Whether you take a break or not, there are some ways to really downsize your time spent on social media scrolling so you can focus on growing your business elsewhere.

One | Be Intentional

The time you do spend on social media should be extremely intentional. You’ll need to be honest yourself about your goals and how social media will help you achieve them. And perhaps more importantly, find out what social media can’t do for you – and skip it when you’re working in that area of your business. Some questions to ask yourself –

  • What do you hope to gain? (followers, paying clients, bookings, sales)
  • What activities will you complete? (commenting, messaging, liking)
  • How will you streamline your time? (delete apps, schedule, batch tasks)
  • What time limits will you impose? (30 minutes a day, 2 hours a week)
  • How will you hold yourself accountable? (rewards, delete apps, buddy)
  • How will you assess what is working, and make adjustments accordingly?

Two | Plan Ahead

Don’t groan – planning is the most important way to make this work. If you don’t plan ahead – both for your time on AND off social media – this exercise will be worthless.

  • Use content calendars to align your content with your business goals and so that your social media flows seamlessly
  • Pick a project or two that you will complete while you spend less time on social media
  • Review your analytics and insights to determine when actually is a good time to spend on social

Three | Ask for Help

This one is both the hardest and the easiest. Entrepreneurs are pretty famous for avoiding help like the plague but seriously, ask. Think of your business hero. I can almost guarantee you they didn’t do it alone.

  • Call on a friend to walk with you as you experiment with this and ask them to call you out when you spend too much time scrolling. (“Really! I saw you liked three of my posts over the course of an hour – get off social and do something productive!”)
  • Add asking for referrals into your social media content and increase the value of each post and see results more quickly.
  • Hire someone to help. You can have someone write content for you, take photos, prospect and outreach, and more! Take something off your plate, especially if you already don’t like doing it, and spend your time more efficiently.

If you are thinking this seems like MORE work than you’re already doing, don’t fear! I promise you are wasting way more time on social media than you realize, and that by streamlining your time, being intentional, planning ahead, and when you need to – asking for help – you’ll be more efficient, see better results, AND have time to spare. It might sound too good to be true – but I’ve lived it!

Book a coffee date with me to chat about how I can help you grow your business while you spend less time on social media!