Why good?

Focusing on businesses doing good just feels right.

I was introduced to the idea of businesses being at the forefront of change in 2017. It blew my mind.

Previously, I had envisioned myself working for a non-profit or charity, where the real impact occurs. It didn’t occur to me that businesses have so much control over solutions to global issues like poverty, climate change, and gender inequality.

Now, it seems so obvious that it’s hard to believe I ever thought differently. The sector of the economy that causes a lot of the issues we are facing, certainly can, and should, be the solution. It’s only when business changes, that the world will change.

So, here we are. Social media is an essential part of your business because it amplifies your message and allows you to connect in meaningful ways to your customers.

I hear people refer to social media being a “necessary evil” often and that’s a lot like saying for-profit businesses are a necessary evil, too. Let’s turn the tide and prove that social media and business can be real agents for positive change and global impact.

Watch the video that changed my mind.

More information on Sseko Designs here.

Why now?

Why am I writing good content for businesses doing good? Why am I doing this right now? Why not?

I sort of got here by accident.

We all spend too much time on social media, right? But most of us don’t dream of writing other people’s social media content for a living. And for me, I never dreamed of running a business (or working for one) ever.

I have a background in sociology and education. I was going to make a difference! I was NOT going to work a 9-5 at a desk. And I certainly wasn’t going to work in the business world with greedy people who made ethically questionable choices.


Little did I know, that higher education is as rigid as it comes with its grueling schedule, aversion to change, and a whole lot of corruption.

After I had my children, I decided to stay home and raise them. It was partly a financial decision and partly a personal one. (Turns out education doesn’t pay well either…)

I fell into direct sales and had a seemingly magical talent for social media engagement. No formal training. No real idea what the hell I was doing. But it worked.

Somewhere along the way I realized that not everyone is comfortable writing social media content. It intimidates people. It’s one of those things that because it’s no big deal to me, I thought it must be the same for everyone else.

At around the same time, I learned that business can make significant impact on global issues, in ways that non-profits and charities cannot. Businesses around the world have a direct and meaningful connection to it’s consumers, employees, and everyone in between.

Business is where change happens.

I didn’t want businesses with incredible missions to be drowned out by other’s social media machines*. So that’s why I’m here. And that’s why I’m doing this now – simply because I can.

*Caveat: I am not a machine.