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social impact marketing

get to
know us.

Social for Good Co. is a strategic content partnership for mission-driven organizations. We help nonprofits and social impact leaders build authentic community through content that actually matters — without drowning in social media overwhelm.

 

We believe in the power of meaningful work. Over the years, we’ve been honored to support partners in their commitment to refugee resettlement, foster care advocacy, health equity, and community organizing. We’ve learned what works: starting with strategic storytelling and thought leadership, then sharing it thoughtfully across the channels where your community is most active.

 

We’re not here to help you post more. We’re here to help you connect better.

how we got here

our story.

Social for Good began when we realized that high-impact organizations were being held back by generic marketing advice. Instead of focusing on their cause, they were exhausted by the pressure to post daily, track engagement, and chase follower counts.

 

But nobody was asking: what does your community actually need right now?

 

We’ve been working quietly with social impact organizations for years. And now we’re ready to show up differently, with a clearer focus on strategic content that builds real community, not just social media presence.

 

And community is where creative solutions to complex problems are born, where people find the strength to keep going — with the support of neighbors. Who better to build this world than organizations like yours — like ours — that understand what community actually requires.

who we are

culture.

We are marketers, visionaries, storytellers, and advocates who believe in the power of business to create positive change. To create a better future for business and our clients, we must be a place where our team can do their best work and be their truest selves.

 

Our culture is rooted in trust, support, diversity, and community. We are a LGBTQIA+, BIPOC, and mom/parent friendly organization. We ask and use preferred pronouns. We celebrate all families. Love is love. We encourage kids in meetings and flexible schedules. We prioritize listening and have open conversations about race. We believe in using our platform, voices, and privilege to lift up others. We encourage new ideas and perspectives. And we believe we are better together.

 

Each day we feel empowered to make a difference, where we’re passionate about positive impact and collaboration; where we take care of each other, our clients, our partners, and our communities simply because it’s the right thing to do.

the people behind the purpose

Kara Kurczeski

Founder + Chief Executive Officer

Enneagram 4w3. INFP-T. Creative Thinker. Quality Time. Problem Solver + Ideation.

Kara (she/her) is a single mom of three kids living in Grand Rapids, Michigan. She loves writing, thinking, and cheese fries. When she’s not driving kids around, you can find her reading with a cup of cold coffee still sitting in the microwave.

Aubrey Mueller

Chief Operating Officer

Enneagram 8w7. ENFJ-A. Realist. Quality Time. Justice + Organization.

A Midwestern mom of four polar opposite children and a self-proclaimed fitness junkie, Aubrey (she/her) has an amazing eye for detail and process, while still maintaining the big picture vision. She’s a deep thinker and an even deeper sleeper. Aubrey hates to cook but loves to eat (with a strong preference for tacos and pasta).

Regina Lum-Witkoske

Chief Marketing Officer

Enneagram 2w1. ENFJ-T. Empathizer. Quality Time. Brainstormer + Collaboration.

Regina (she/her) is a social butterfly who enjoys getting to know people, cultures, and cities through food! Being a mom of three young kids and an entrepreneur, it’s a good thing she’s an energetic person. The ability to take small pieces of information and form it into a larger plan is Regina’s strong suit. She believes in collaboration and uplifting our communities.

Marissa Yi

Content Manager

Enneagram 2w3. ENFJ-A. Believer. Acts of Service.

Marissa (she/her) is a homeschooling mother of two. She is energized by helping people come up with creative solutions to help launch new projects, events, or businesses. When she is not writing or building websites, she loves singing, crafting, and baking pies! On sunny days, she enjoys exploring different parks and trails nearby in New Jersey with her family. When she grows up, she wants to be a ballerina (hey, we can all dream, right?)!

Lakenia Payne

Social Media Manager

Enneagram TBD. ENFJ-A. Diplomat.

Lakenia (she/her) is a whimsical, free-spirited, bubbly cat mom who enjoys surrounding herself with the simplistic beauty of nature. She loves adventure, whether it’s solo traveling across the globe or thrill-seeking with friends. As a natural-born philosopher, sociology and anthropology are two of her favorite topics. In her free time, when not obsessing over Marvel films and cinematography, she enjoys doing DIY projects and spending time with her large West African family.

#bts support team

Michelle Woo

(she/her) Accounting

Maritza Nelson

(they/them) Legal

Taylor Perez

(she/her) Human Resources