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Meet the people behind Social for Good – writing compelling content for social impact business.

Our Mission

Social for Good is a social impact marketing agency supporting entrepreneurs, small businesses, and non-profits. We work to amplify positive messaging, connect others online, build authentic community, and spark belief in a vision for a better future through content writing, design, marketing, and social media.

Enneagram 4w3. INFP-T. Creative Thinker. Quality Time. Problem Solver + Ideation.

Kara Hoholik
Founder + CEO

Kara (she/her) is a mom of three small kids living on a farm* outside Grand Rapids, Michigan. She loves writing, thinking, and cheese fries. When she’s not wiping muddy feet, you can find her reading with a cup of cold coffee still sitting in the microwave.

*The definition of a farm (apparently) varies based on where you grew up and is a hot topic in the family group chat.

Enneagram 8w7. ENFJ-A. Realist. Quality Time. Justice + Organization.

Aubrey Mueller
Chief Operating Officer

A Midwestern mom of four polar opposite children and a self-proclaimed fitness junkie, Aubrey (she/her) has an amazing eye for detail and process, while still maintaining the big picture dream.

She’s a deep thinker and an even deeper sleeper. Aubrey hates to cook but loves to eat (with a strong preference for tacos and pasta).

Enneagram 2w1. ENFJ-T. Empathizer + Collaborator. Quality Time. Brainstormer.

Regina Lum-Witkoske
Marketing Director

Regina (she/her) is a social butterfly, who enjoys getting to know people, cultures, and cities through food! Being a mom of three young kids and an entrepreneur, it’s a good thing she’s an energetic person.

The ability to take small pieces of information and form it into a larger plan is Regina’s strong suit. She believes in collaboration and uplifting our communities.

Regina enjoys exploring new beaches and fishing holes with her family. (They do the fishing and she does the eating!)

Enneagram 1w2. ESFJ-A. Realist. Quality Time.  

Kati Doyle
Administrative Coordinator

Kati (she/her) is a proud stay-at-home mom of three young children. Her superpower is organization. Whether it’s planning school fundraisers, book fairs, family vacations, or just tackling the toy room, she thrives on orderly details.

It’s also her way of exercising just the tiniest bit of control in her busy family life! With a dancer, a ninja, and a tiny tornado at home she’s always on her toes. Together Kati and her family love to travel, camp, and ski!

Enneagram 4w5. INFP. Acts of Service + Gifts.

Maddie King
Design Coordinator

Maddie (she/her) enjoys afternoons on the town and evenings at home. She loves making things with her hands and is always looking for her next project!

Naps in the sun, binging podcasts, and using pretty pens are some of her favorite things. She feels blessed to be a Professional Colorer and is always down for a coffee shop workday!

Enneagram 1w2. INFJ-T. Acts of Service. Commander + Deliverer.

Lauren Orr
Content Developer

Lauren (she/they) is a young mom of one daughter, two dogs, and a cat — who’s always busy working on a project or two (when she isn’t trying to keep that circus in line!). She’s a practical dreamer with big goals and a detailed plan on how to achieve them.

In her free time, Lauren is either listening to a true crime podcast, rewatching the Vampire Diaries on Netflix, or reorganizing her planner for the 100th time.

Enneagram 2w3. ENFJ-A. Believer. Acts of Service.

Marissa Yi
Content Developer

Marissa (she/her) is a homeschooling mother of two. She is energized by helping people come up with creative solutions to help launch new projects, events, or businesses. When she is not writing or building websites, she loves singing, crafting, and baking pies! 

On sunny days, she enjoys exploring different parks and trails nearby in New Jersey with her family. When she grows up, she wants to be a ballerina (hey, we can all dream, right?)!

Enneagram 6w5. INFJ. Quality Time + Words of Affirmation.

Tia Slaughter
Social Media Manager

Tia (she/her) is a proud mom of six (and an Angel) that she stayed home to raise for 18 years while her husband served in the US Army.

Now that he’s retired from the military, Tia has started her journey of becoming who she was created to be. She has a passion for writing, decorating her home, and teaching others how to take care of themselves in the form of “self-care.”

Her idea of fun is any moment when she and her family are making good memories! 

Enneagram 3w4. ENFJ-T. Optimist. Words of Affirmation.

Amanda Els-Grove
Social Media Manager

Amanda (she/her) is a passionate new mom to a baby girl. She enjoys spending time with her family, perfecting her macaron recipes, and exploring new creative outlets in her free time. She considers herself a “jack of all trades” creatively and is always working to perfect her skills. One of those skills is music; Amanda is also a singer/songwriter and enjoys playing shows whenever she gets the opportunity. Since having her baby girl, she feels she is really thriving in Motherhood and loves being able to efficiently merge her home and work life. 

Social for Good Support Team

We definitely don’t do this work alone!

Michelle Tsao Woo


Accounting, Finance + Bookkeeping

Maritza ‘Shay’ Nelson, J.D.


Photos by Darline & Co.

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