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Socially Conscious Business and Social Media

With people spending so much time on social media, it makes sense that activists, nonprofits, and socially conscious businesses get involved as well. According to 2020 statistics, the average person spends over six years of their life using social media. This is the third highest time allotment after watching tv (over eight years) and sleepingContinue reading “Socially Conscious Business and Social Media”

Email Marketing 101: The Subject Line Matters

After reading the title of this post you might be thinking, “it’s 2021, do people really use email anymore?”. And the answer is heck yes, they do! And the stats back this up. A study by Statista predicted that in 2022, over 347 billion emails will be sent daily. Not only that, but by 2023,Continue reading “Email Marketing 101: The Subject Line Matters”

Social Media Strategy 101: How Often Do I Post?

So much of our daily lives is spent online, so it’s no wonder that businesses have moved their marketing efforts to social media platforms. The right social media strategy gives any business the chance to instantly connect with their target audience and (when you do it right) market their products/services for free. And any interactionContinue reading “Social Media Strategy 101: How Often Do I Post?”