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Which social media scheduler should I use?

You’ll not find two social media managers who agree on whether or not to schedule or how to do it. There are lots of options and lots of reasons to go one way or the other. We’ll simplify it here for you so you can make the best choice for yourself both on if toContinue reading “Which social media scheduler should I use?”

Social Media Engagement vs. Followers

Social media analytics are more than just a quick peek at your follower count on the insta profile. That big (or small) number is super visual, but it is way less important than your engagement. Why should I care about social media engagement? Followers are great because they help with visibility and it means yourContinue reading “Social Media Engagement vs. Followers”

25 ways to start a business with kids at home

I started 2 businesses at home during the COVID-19 pandemic while my children were in virtual school. Here are 25 ways to start a business with kids at home.

3 reasons why you need email marketing for your business

Email marketing is essential for every type of business, but you’d be surprised how many entrepreneurs I talk to that don’t have one! There are a few reasons why email marketing is important, especially in comparison to social media. Own your clients Many of my clients are present on social media first before they setContinue reading “3 reasons why you need email marketing for your business”

5 ways to organize content for social media

You can get away with winging your social media content every once in a while, but trust me when I say that having a plan, and planning ahead, will pay off in dividends. Organize content in photos I know it can seem inauthentic to plan social media posts ahead, but it’s really not. Just becauseContinue reading “5 ways to organize content for social media”

3 ways to spend less time on social media and still grow your business

You know the old adage, “You get out of it what you put into it”? Well, it doesn’t always mean what you think it means. What it doesn’t mean: spending too much time on social media, using your business as an excuse. What it does mean: being smart and strategic about social media so youContinue reading “3 ways to spend less time on social media and still grow your business”

What I learned during my social media break

Spoiler: life happens outside social media I took an extended social media break. I deleted the apps off my phone in early June and logged in twice for 5 minutes on my laptop to do a few things for work. So, 20 days later, what is life beyond the scroll? The same. Honestly, I haveContinue reading “What I learned during my social media break”

Spending time on social media is killing your business

If we’re not careful, we can spend up to 3 hours a day on social media. And that’s just for the average person – imagine being a solo entrepreneur that relies on a social media presence, strategy, and engagement for client prospecting, marketing, and sales. Phew. That’s a lot of scrolling. Since social media livesContinue reading “Spending time on social media is killing your business”

Why social?

I write good content for businesses doing good. Social media shouldn’t be the detriment to your mission and life’s work. Let’s thrive together! Social media is ubiquitous. That’s the obvious answer. I also grew up with social media (remember when you had to petition Mark Zuckerberg to get your school’s .edu address onto FB??). I’veContinue reading “Why social?”

Why good?

Focusing on businesses doing good just feels right. I was introduced to the idea of businesses being at the forefront of change in 2017. It blew my mind. Previously, I had envisioned myself working for a non-profit or charity, where the real impact occurs. It didn’t occur to me that businesses have so much controlContinue reading “Why good?”