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Socially Conscious Business and Social Media

With people spending so much time on social media, it makes sense that activists, nonprofits, and socially conscious businesses get involved as well. According to 2020 statistics, the average person spends over six years of their life using social media. This is the third highest time allotment after watching tv (over eight years) and sleepingContinue reading “Socially Conscious Business and Social Media”

Email Marketing 101: The Subject Line Matters

After reading the title of this post you might be thinking, “it’s 2021, do people really use email anymore?”. And the answer is heck yes, they do! And the stats back this up. A study by Statista predicted that in 2022, over 347 billion emails will be sent daily. Not only that, but by 2023,Continue reading “Email Marketing 101: The Subject Line Matters”

Social Media Strategy 101: How Often Do I Post?

So much of our daily lives is spent online, so it’s no wonder that businesses have moved their marketing efforts to social media platforms. The right social media strategy gives any business the chance to instantly connect with their target audience and (when you do it right) market their products/services for free. And any interactionContinue reading “Social Media Strategy 101: How Often Do I Post?”

3 ways to spend less time on social media and still grow your business

You know the old adage, “You get out of it what you put into it”? Well, it doesn’t always mean what you think it means. What it doesn’t mean: spending too much time on social media, using your business as an excuse. What it does mean: being smart and strategic about social media so youContinue reading “3 ways to spend less time on social media and still grow your business”

Spending time on social media is killing your business

If we’re not careful, we can spend up to 3 hours a day on social media. And that’s just for the average person – imagine being a solo entrepreneur that relies on a social media presence, strategy, and engagement for client prospecting, marketing, and sales. Phew. That’s a lot of scrolling. Since social media livesContinue reading “Spending time on social media is killing your business”

Why social?

I write good content for businesses doing good. Social media shouldn’t be the detriment to your mission and life’s work. Let’s thrive together! Social media is ubiquitous. That’s the obvious answer. I also grew up with social media (remember when you had to petition Mark Zuckerberg to get your school’s .edu address onto FB??). I’veContinue reading “Why social?”

Why good?

Focusing on businesses doing good just feels right. I was introduced to the idea of businesses being at the forefront of change in 2017. It blew my mind. Previously, I had envisioned myself working for a non-profit or charity, where the real impact occurs. It didn’t occur to me that businesses have so much controlContinue reading “Why good?”