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Social Media Strategy 101: How Often Do I Post?

So much of our daily lives is spent online, so it’s no wonder that businesses have moved their marketing efforts to social media platforms. The right social media strategy gives any business the chance to instantly connect with their target audience and (when you do it right) market their products/services for free. And any interactionContinue reading “Social Media Strategy 101: How Often Do I Post?”

3 ways to spend less time on social media and still grow your business

You know the old adage, “You get out of it what you put into it”? Well, it doesn’t always mean what you think it means. What it doesn’t mean: spending too much time on social media, using your business as an excuse. What it does mean: being smart and strategic about social media so youContinue reading “3 ways to spend less time on social media and still grow your business”

What I learned during my social media break

Spoiler: life happens outside social media I took an extended social media break. I deleted the apps off my phone in early June and logged in twice for 5 minutes on my laptop to do a few things for work. So, 20 days later, what is life beyond the scroll? The same. Honestly, I haveContinue reading “What I learned during my social media break”

Why social?

I write good content for businesses doing good. Social media shouldn’t be the detriment to your mission and life’s work. Let’s thrive together! Social media is ubiquitous. That’s the obvious answer. I also grew up with social media (remember when you had to petition Mark Zuckerberg to get your school’s .edu address onto FB??). I’veContinue reading “Why social?”

Why good?

Focusing on businesses doing good just feels right. I was introduced to the idea of businesses being at the forefront of change in 2017. It blew my mind. Previously, I had envisioned myself working for a non-profit or charity, where the real impact occurs. It didn’t occur to me that businesses have so much controlContinue reading “Why good?”