3 ways media exposure is good for business

screenshot of kara being interviewed on the list tv show

You know the saying all publicity is good publicity? We’ve all heard it, and maybe to some degree, it’s true. But some really bad publicity has definitely put people out of work.

If fear of failure, insecurities, and limiting beliefs are holding you back from seeking media exposure for your business, let me tell you a secret.

Even the most successful, wealthy, powerful, and famous people fear failure, are insecure, and suffer from imposter syndrome – maybe even worse than we do. They’ve got farther to fall. Am I right?

However, over the last year, I have learned a thing or two about publicity and overcoming self-doubt. Not going to claim expertise in this area just yet. But I did want to share some of the lessons I’ve learned.

Media exposure gives you confidence

You might be feeling a little fish out of water-ish for being considered an “expert” but rest assured you are one. And nothing proves that more than being on TV, or seeing your name in Forbes.

Honestly, I never considered myself to be an expert in much of anything. Most of my life I’ve been surrounded by people smarter than me.

But go into a group of people that don’t know you and share what you do, and they might as well think you’re the President of the United States! (Ok, sorry, maybe that doesn’t have the same oomph as it once did.)

screenshot of a yahoo finance article about second hand clothing that kara was quoted in
Where it all began…

But I honestly had so many people tell me that, “everyone needs a great copywriter or content marketer!” “Love that you’re in the social impact space!” “Your work and knowledge and expertise are so valuable!”

Apparently, I am an expert in these things! I am good at them and people can learn something from me. Apparently.

Phew, baby steps here, you guys.

Just know, we all struggle with feeling like we’re the expert. But putting yourself out there and sharing simply what you know, will reassure you that you do indeed have something to share with the universe. And getting that media exposure will give you that boost of confidence you needed.

Building community and trust is essential

Community is at the core of what we do at Social for Good. The whole point of using social media for GOOD is to build a community. Create connections and relationships and provide meaningful support and interaction. Social media does not have to be sleazy, and neither does being in the media.

When there’s so much negativity in the world, the best thing to do is to show up. Shine your light to inspire others. As Chris Winfield would say, “The extra mile is never crowded.” So, show up, be yourself, create an intentional community and your business will thrive.

Kara Hoholik and Chris Winfield in Be on TV Bootcamp Coaching Call

If you’re looking for the express train, this is it

Nothing will fast-track you toward your goals more than some good old-fashioned publicity. You can try to go viral on TikTok. (I mean, I’m trying but I just can’t let go of my side part). Or you can build relationships and connections with people in the media. Share your story and message with the people who need to hear it most. You’ll reach massive amounts of people in less time. Truly a win-win.

kara holding her framed new york times article and smiling
Me, with a framed copy of my piece in The New York Times.

All this to say, you’re invited to sign up for the best challenge around: The Be on TV Bootcamp. Hosted by the incredible Jen Gottlieb and Chris Winfield, this program gives you step-by-step instructions on how to get featured in the media in your area of expertise. And then how to leverage and amplify your exposure to see gains in your business and reach.

Not only that, but you get tapped into their one-of-a-kind network of PR agents, media execs, business coaches, and thought leaders. The community they have built – it’s like a family! – is second to none and you’ll get so much out of this experience beyond the actual media appearance.

Affiliate Disclosure: I get a small compensation if you sign up for the Be on TV Bootcamp using my link, but all these opinions are my own.

Published by Kara Hoholik

Kara Hoholik is an impact entrepreneur and writer living on a farm outside Grand Rapids, Michigan with her husband and 3 children. When she isn't washing muddy feet, you can find her reading, with a cold cup of coffee still sitting in the microwave.

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