Why now?

Why am I writing good content for businesses doing good? Why am I doing this right now? Why not?

I sort of got here by accident.

We all spend too much time on social media, right? But most of us don’t dream of writing other people’s social media content for a living. And for me, I never dreamed of running a business (or working for one) ever.

I have a background in sociology and education. I was going to make a difference! I was NOT going to work a 9-5 at a desk. And I certainly wasn’t going to work in the business world with greedy people who made ethically questionable choices.


Little did I know, that higher education is as rigid as it comes with its grueling schedule, aversion to change, and a whole lot of corruption.

After I had my children, I decided to stay home and raise them. It was partly a financial decision and partly a personal one. (Turns out education doesn’t pay well either…)

I fell into direct sales and had a seemingly magical talent for social media engagement. No formal training. No real idea what the hell I was doing. But it worked.

Somewhere along the way I realized that not everyone is comfortable writing social media content. It intimidates people. It’s one of those things that because it’s no big deal to me, I thought it must be the same for everyone else.

At around the same time, I learned that business can make significant impact on global issues, in ways that non-profits and charities cannot. Businesses around the world have a direct and meaningful connection to it’s consumers, employees, and everyone in between.

Business is where change happens.

I didn’t want businesses with incredible missions to be drowned out by other’s social media machines*. So that’s why I’m here. And that’s why I’m doing this now – simply because I can.

*Caveat: I am not a machine.

Published by Kara Hoholik

Kara Hoholik is an impact entrepreneur and writer living on a farm outside Grand Rapids, Michigan with her husband and 3 children. When she isn't washing muddy feet, you can find her reading, with a cold cup of coffee still sitting in the microwave.

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