Why am I writing good content for businesses doing good? Why am I doing this right now? Why not?
I sort of got here by accident.
We all spend too much time on social media, right? But most of us don’t dream of writing other people’s social media content for a living. And for me, I never dreamed of running a business (or working for one) ever.
I have a background in sociology and education. I was going to make a difference! I was NOT going to work a 9-5 at a desk. And I certainly wasn’t going to work in the business world with greedy people who made ethically questionable choices.
Little did I know, that higher education is as rigid as it comes with its grueling schedule, aversion to change, and a whole lot of corruption.
After I had my children, I decided to stay home and raise them. It was partly a financial decision and partly a personal one. (Turns out education doesn’t pay well either…)
I fell into direct sales and had a seemingly magical talent for social media engagement. No formal training. No real idea what the hell I was doing. But it worked.
Somewhere along the way I realized that not everyone is comfortable writing social media content. It intimidates people. It’s one of those things that because it’s no big deal to me, I thought it must be the same for everyone else.
At around the same time, I learned that business can make significant impact on global issues, in ways that non-profits and charities cannot. Businesses around the world have a direct and meaningful connection to it’s consumers, employees, and everyone in between.
Business is where change happens.
I didn’t want businesses with incredible missions to be drowned out by other’s social media machines*. So that’s why I’m here. And that’s why I’m doing this now – simply because I can.
*Caveat: I am not a machine.